API Use Cases – Adthena Help Centre

Theme	Feature	Goal
Ad Copy	Top Ads	Automate ad copy strategy by monitoring competitive ad copy changes in the market. For instance, in the Financial Industry, clients track competitor APY rates to inform their approach.
Bid Strategy Automation	Smart Monitor	Leverage Smart Monitor competitive alerts by analyzing click share fluctuations to guide bid adjustments.
Budget Pacing	Market Trends, Market Share	Automate share of spend for each line of business to inform budget pacing adjustments and offer better context for CPC fluctuations.
Budget Optimization	Market Trends, Market Share, Infringement Tracker, Top Ads	Integrate Adthena, Google Ads, and first-party data into internal databases for enhanced budget allocation and other paid search optimizations. Some customers have leveraged our API to complement existing reports, using the combined data to gain a clearer visual of search term details for improved performance analysis per channel and line of business (LOB). Additionally, customers have developed search-specific views for certain channels, using API data to populate these reports.
Market Overview	Market Trends, Market Share, Search Term Detail, Top Ads	Customers have incorporated Market Trends and Market Share into their integrated reporting suite, allowing them to compare all channels effectively.
Paid and SEO Alignment	Market Trends, Market Share	Synchronize paid and organic strategies to gain deeper insights into the competitive search landscape. In doing so, customers have merged views to gain valuable insights into broader trends in organic performance.