Adthena's API service serves as a powerful bridge, connecting your Adthena account with your broader ecosystem of business and marketing tools. Below are some common examples.
Domo is a cloud-based business intelligence platform that enables organizations to connect to various data sources and create interactive dashboards and reports. It includes features like data integration, governance, warehousing, modeling, and predictive analytics. Users can create custom visualizations and share them via email, mobile, or web-based interfaces. It also provides pre-built connectors to popular business applications and an API for developers to integrate the platform with their own applications. It's user-friendly and accessible for non-technical users while still offering powerful capabilities for data professionals.
Tableau is a data visualization and business intelligence software that helps users analyze and present data in a visual and interactive manner. It offers a drag-and-drop interface, diverse data connection options, and a wide range of visualization types. With Tableau, users can create interactive dashboards, blend and join data from different sources, perform advanced analytics, and easily share their visualizations with others.
Improvado is a marketing data aggregation and visualization platform that automates the collection and harmonization of marketing data from various sources. It integrates with different marketing platforms, extracts data automatically, and provides tools for mapping and transforming the data. Improvado helps businesses consolidate and visualize their marketing data, enabling them to gain valuable insights and make data-driven decisions.
Looker (Formerly Google Data Studio)
Looker is a powerful business intelligence and data visualization platform. It allows businesses to connect and analyze data from various sources, transforming raw data into interactive and visually appealing reports and dashboards. With Looker, users can create customized data visualizations, collaborate with teams, and gain actionable insights from their data. The platform provides robust data exploration capabilities, advanced analytics, and a user-friendly interface that makes it easy for non-technical users to work with data. Looker empowers businesses to make data-driven decisions and uncover valuable insights to drive growth and improve performance.
Power BI is a comprehensive business intelligence and data visualization tool offered by Microsoft. It enables organizations to connect to multiple data sources, transform raw data into meaningful insights, and create interactive reports and dashboards. With Power BI, users can easily explore data through interactive visualizations, collaborate with team members, and share insights across the organization. The platform offers advanced analytics capabilities, including AI-powered features, and provides integration with other Microsoft tools and services. Power BI empowers businesses to make data-driven decisions, uncover trends, and drive performance improvement.
Datorama is a marketing intelligence platform that helps businesses centralize and analyze their marketing data to gain actionable insights. It integrates with various data sources and marketing platforms, allowing users to collect, harmonize, and visualize their marketing data in one place. Datorama provides a user-friendly interface with powerful reporting and dashboarding capabilities, enabling marketers to track campaign performance, measure ROI, and optimize marketing strategies. The platform leverages artificial intelligence and machine learning to automate data analysis and provide real-time insights. Datorama empowers marketers to make data-driven decisions, improve marketing effectiveness, and drive business growth.
Fivetran is a data integration platform that simplifies the process of consolidating and centralizing data from various sources into a single location. It offers automated data pipelines that securely extract data from different systems, transform it into a consistent format, and load it into a destination of choice, such as a data warehouse or cloud storage. Fivetran supports a wide range of data sources, including databases, SaaS applications, and cloud platforms, and provides pre-built connectors that streamline the integration process. With Fivetran, businesses can achieve real-time data synchronization, reduce the complexity of data integration, and enable data-driven decision-making across the organization.
Supermetrics is a data integration and reporting tool designed specifically for marketers. It simplifies the process of collecting and consolidating marketing data from various sources, such as advertising platforms, social media channels, and web analytics tools. With Supermetrics, users can easily extract and transform data, automate data retrieval, and create insightful reports and dashboards in popular reporting platforms like Google Sheets, Google Data Studio, and Excel. The platform offers a wide range of connectors and supports real-time data syncing, empowering marketers to efficiently analyze and visualize their marketing performance and make data-driven decisions.
Funnel.io is a comprehensive marketing data integration and automation platform that helps businesses collect, harmonize, and visualize data from various marketing sources. It offers seamless connectivity with advertising platforms, social media channels, e-commerce platforms, and more, enabling marketers to streamline data extraction and transformation processes. Funnel.io automates data integration, eliminating the need for manual data entry and saving time. It provides robust reporting and visualization features, allowing users to create customized dashboards and reports to track and analyze marketing performance. Funnel.io empowers businesses to gain actionable insights, optimize marketing strategies, and make data-driven decisions for improved performance and growth.
Skai is an artificial intelligence (AI)-powered marketing intelligence platform that helps businesses optimize their advertising campaigns and drive better results. It combines data integration, advanced analytics, and machine learning capabilities to provide actionable insights and recommendations for marketing strategies. Skai offers a unified view of marketing data from various sources, allowing users to analyze campaign performance, audience behavior, and ROI. With its AI algorithms, Skai automates optimization tasks, such as budget allocation, bid management, and targeting, to maximize advertising effectiveness. The platform empowers marketers to make data-driven decisions, enhance campaign performance, and achieve their marketing goals.
Marin Software is a leading cross-channel advertising management platform that enables businesses to optimize their digital advertising campaigns across multiple channels, including search, social, and display. The platform provides advanced tools for campaign creation, bid management, audience targeting, and performance analysis. Marin Software offers features such as automated bidding, budget optimization, and ad creative testing to improve campaign efficiency and drive better results. With its robust reporting and analytics capabilities, businesses can gain insights into their advertising performance, make data-driven decisions, and optimize their marketing strategies. Marin Software empowers marketers to streamline their advertising operations, increase ROI, and achieve their advertising goals effectively.
Google Search Ads 360 (formerly known as DoubleClick Search)
Google Search Ads 360 is a powerful platform that allows businesses to manage and optimize their search engine marketing (SEM) campaigns across multiple search engines, including Google Ads. It provides a centralized hub for campaign management, offering features such as bid optimization, keyword management, and ad scheduling. With Google Search Ads 360, marketers can gain a holistic view of their search advertising performance, track conversions, and leverage advanced reporting and analytics tools to make data-driven decisions. The platform also offers integration with other Google marketing tools, allowing for seamless data sharing and campaign coordination. Google Search Ads 360 empowers businesses to maximize their search advertising impact and drive better results.
Mediaocean is a comprehensive advertising technology platform that streamlines and automates the end-to-end media buying and planning process. It provides a centralized hub for managing campaigns, integrating various media channels, including TV, digital, print, and more. Mediaocean offers features such as media planning, budgeting, invoicing, and analytics, enabling businesses to efficiently execute and optimize their advertising strategies. The platform facilitates collaboration among stakeholders, such as advertisers, agencies, and publishers, by providing a unified platform for managing workflows, approvals, and financial transactions. Mediaocean empowers businesses to streamline their advertising operations, enhance efficiency, and drive better campaign outcomes.
Bionic is an advertising technology platform that provides tools for media planning, buying, and reporting. It helps businesses streamline their advertising operations by centralizing media plans, facilitating collaboration, and optimizing campaign performance. Bionic offers real-time data and analytics, enabling users to make data-driven decisions and maximize the effectiveness of their advertising strategies. The platform aims to improve efficiency and transparency in the advertising process, empowering businesses to achieve better results from their advertising efforts.
Media Mix Modeling
Neustar is a global information services and technology company that specializes in providing solutions for data analytics, identity management, and marketing intelligence. The company offers a range of services, including marketing analytics, customer identity resolution, and risk management. Neustar's solutions help businesses gain insights from their data, improve customer targeting and engagement, and make data-driven decisions. The company leverages its extensive data and advanced analytics capabilities to deliver actionable intelligence and drive business growth. Neustar serves various industries, including telecommunications, media, financial services, and marketing.
Marketing EvolutionOption 2
Marketing Evolution is a leading provider of marketing measurement and optimization solutions. Their platform offers advanced analytics and insights that help businesses understand the impact and effectiveness of their marketing campaigns. Marketing Evolution's platform combines data from various sources, including offline and online channels, to provide a comprehensive view of marketing performance. It leverages machine learning and predictive modeling to generate actionable recommendations for optimizing marketing strategies and allocating budgets more effectively. With Marketing Evolution, businesses can make data-driven decisions, maximize return on investment (ROI), and drive better marketing outcomes.
Ipsos MMA (Marketing Management Analytics) is a renowned marketing analytics and consulting firm specializing in helping businesses measure and optimize their marketing effectiveness. They offer a range of services and solutions, including marketing mix modeling, advanced analytics, and data-driven insights. Ipsos MMA helps clients understand the impact of their marketing efforts across various channels and make informed decisions to optimize marketing strategies, improve return on investment (ROI), and drive business growth. With their expertise in data analysis and predictive modeling, Ipsos MMA provides actionable recommendations to enhance marketing performance and achieve measurable results.
Snowflake is a cloud-based data platform that provides businesses with a scalable and flexible solution for managing and analyzing their data. It offers a fully managed data warehouse that allows organizations to store, process, and analyze large volumes of structured and semi-structured data. Snowflake's architecture separates compute and storage, enabling users to scale resources independently and only pay for what they use. The platform supports a variety of data integration and analytics tools, allowing users to easily ingest, transform, and analyze data from multiple sources. Snowflake's innovative features, such as instant elasticity, automatic optimization, and secure data sharing, make it a popular choice for organizations seeking a modern and efficient data management solution.
Amazon Web Services (AWS) is a comprehensive cloud computing platform provided by Amazon. It offers a wide range of cloud services that enable businesses to build, deploy, and manage applications and infrastructure in a flexible and scalable manner. AWS provides various services, including computing power, storage, databases, networking, analytics, machine learning, and more. It allows users to access computing resources on-demand, pay only for what they use, and easily scale their infrastructure as needed. AWS is known for its reliability, security, and global infrastructure, providing businesses with the tools and resources to innovate, accelerate time to market, and scale their operations efficiently in the cloud.
Microsoft Azure is a cloud computing platform provided by Microsoft. It offers a comprehensive suite of cloud services, including computing power, storage, databases, networking, analytics, artificial intelligence, and more. Azure enables businesses to build, deploy, and manage applications and services on a global network of data centers. It provides a secure and scalable environment for hosting applications, running virtual machines, storing data, and integrating with other Microsoft services and tools. Azure also offers tools and frameworks for developers to build and deploy applications across multiple platforms. With its robust features and extensive set of services, Azure empowers businesses to innovate, scale, and digitally transform their operations in the cloud.
Databricks is a unified analytics platform built on Apache Spark, designed to simplify data engineering, data science, and machine learning tasks. It provides a collaborative environment for data teams to process and analyze large volumes of data effectively. Databricks offers features like scalable data processing, interactive notebooks, and built-in machine learning libraries. It integrates with various data sources and provides a powerful platform for data ingestion, transformation, and visualization. Databricks enables organizations to derive actionable insights from their data, accelerate innovation, and streamline the data analytics workflow.