Move budget where it’s most needed and reduce your costs.
Found on your Homepage, Lone Rangers shows the number of Search Terms where you alone are showing Paid Ads and are top of Organic. In the example below, 'Premier Inn' is the Lone Ranger:
Potential Saving is the total spend on these ads over the period; the quick link takes you to Search Term Detail for these specific terms.
Clicking View Market Share will show you which competitors are appearing for organic data on your terms.