Device is a quick snapshot of what’s happening across devices and enables you to easily see your competitors strategy over the last 30 days.
Mobile vs Desktop Summary
The chart shows your top ten competitor's Paid Impression Share on each device. To remove a competitor, hover over their domain and click on the 'X'. You can also choose to show either Mobile or Desktop Paid Impression Share only by clicking on the menu item below the chart. You can download the data in multiple formats including PNG, JPEG or SVG vector image by clicking the menu button on the top right of the chart.
The table below provides a more in-depth details on what makes up each competitor's Impression Share.
The first column is a list of all the competitors we have seen appearing on either Paid or Organic terms. Mobile and Desktop Paid Impression Share shows the percentages of total impressions on relevant search terms that the competitor has showed Paid adverts. Mobile and Desktop Average Position shows the average position of the competitors Paid adverts. Mobile and Desktop Search Terms is the total number of terms we have seen the competitor appear on, on both Paid and Organic.
Clicking CSV Export on the top right of the page allows you to download all the table data.