Adthena's Methodology FAQ

How does Adthena account for keyword match types?

Adthena is search term driven.

How frequently do we update search volume?

Adthena uses Google’s average monthly search volume as one of its underlying data sources. The search volume is updated once a month as it becomes available from Google. We re-get volume for each term every 30 days from the day the term was added into your account.

What devices does Adthena provide search intelligence for?

Adthena provides search data for Desktop and Mobile devices on the Google search engine, and limited Desktop data on the Bing search engine.

What search engines does Adthena provide search intelligence for?

Adthena provides search data for Desktop and Mobile devices on the Google search engine, and limited data on the Bing search engine.

What type of ads do we monitor at Adthena?

Adthena monitors text ads, shopping ads, and organic ads on the Google search engine. 

Does Adthena provide data around landing pages?

Adthena does not currently provide data for landing pages.

Does Adthena provide intel across all digital channels?

Adthena does not currently provide data or intelligence across digital channels.

Can I use Adthena to optimize my social campaigns?

Adthena does not currently provide data for social media platforms.