Adthena |
Google Ads |
Search term driven |
Keyword focused |
Only shows data if the advertiser appears on first page of the SERP |
Also includes traffic from second page onwards (which although small, can make a difference in aggregate) |
Tablet data is included in Desktop |
Segments Computer, Mobile and Tablet data |
Includes Search results only, not Display Network or Search Partners |
Display data is included in campaigns that are 'Search with Display Select' |
Share of Impressions includes searches where Google shows no adverts from any competitor |
Impression Share only includes searches where at least one advert was shown |
Each account is for one country only |
Can have campaigns targeting different countries in the same account |
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