What is the difference between Adthena and Auction Insights?

Auction Insights empowers you to assess your performance alongside other advertisers participating in the same auctions as you. It provides a subset of competitors specifically qualified for those auctions.

In contrast, Adthena goes beyond the subset and encompasses all competitors, scanning all auctions, whether you are participating in them or not. As a result, Adthena has the ability to uncover niche competitors that clients may not even be aware of, offering a comprehensive competitive analysis.