PMax workaround for Brand Activator

Brand Activator doesn’t support PMax campaigns directly. However, you can still run PMax alongside standard search campaigns in the same account by applying one of the following settings.

Non-retail customer

Add Brand Activator terms as negatives to your PMax campaign.

Retail customer 

Apply brand exclusions to an existing Performance Max campaign. Exclude brand from PMax campaigns for Search only — not Shopping. This allows branded search queries to be captured by Brand Activator, while still serving Shopping ads for those same terms.