How do Google Ads scripts manage data in Brand Activator

What data do the Google Ads scripts modify in my Google Ads account?

In Brand Activator, the scripts in your Google Ads account automatically manages campaign-level negative keyword lists. When Adthena detects a term as a Lone Ranger, the scripts add it to the negative keyword list to prevent unnecessary ad spend. If Adthena later detects that competitors have started bidding on the term, the scripts removes it from the negative keyword list, allowing your ads to resume bidding on it.

Do the Google Ads scripts give Adthena increased access to my account data?

No, the scripts do not grant Adthena any additional access or privileges within your Google Ads account. It is entirely created and owned by you, operating within Google’s security framework. Adthena provides the script logic, but all execution, permissions, and data access remain under the your control.

For more details on Google Ads script security, refer to Google’s official documentation.