Adding competitors as either Named or Ignored helps the system to learn faster about who is or is not Important to you.
If there is a new entrant into your market or a niche website that you feel is particularly important, you can add them as a Named Competitor. To do this you would edit the Competitor Group ‘Named Competitors’.
If the system has found a competitor where you have overlapping search terms, but you feel they are not really a competitor, you can add them to the ignored list. To do this you would add them into the Competitor Group ‘Ignored Competitors’. Once a competitor is placed in the Ignored Competitors group, it won't appear at all, not even historically.
If there are a number of competitors from a particular industry in this category then it might be better to ignore a particular Search Term(s), which should be enough to prevent those ‘incorrect’ competitors from being seen as competitors.
Note: It can take a few days for changes to either of the above groups to be reflected in the app.