Named and Ignored Competitors

Adding competitors as either Named or Ignored helps the system to learn faster about who is or is not Important to you.

Named Competitors

If there is a new entrant into your market or a niche website that you feel is particularly important, you can add them as a Named Competitor. To do this you would edit the Competitor Group ‘Named Competitors’.

Ignored Competitors

If the system has found a website where you have overlapping search terms, but you feel they are not really a competitor you can add them to the ignored list. To do this you would edit the Competitor Group ‘Ignored Competitors’. 

If there are a number of competitors from a particular industry in this category then it might be better to ignore a particular Search Term(s), which should be enough to prevent those ‘incorrect’ competitors from being seen as competitors. 

Related Articles

Competitor Groups

Ignore Search Terms