Adding competitors as either Named or Ignored helps the system to learn faster about who is or is not Important to you.
If there is a new entrant into your market or a niche website that you feel is particularly important, you can add them as a Named Competitor. To do this you would edit the Competitor Group ‘Named Competitors’.
If the system has found a competitor where you have overlapping search terms, but you feel they are not really a competitor, you can add them to the ignored list. To do this you would add them into the Competitor Group ‘Ignored Competitors’. Once a competitor is placed in the Ignored Competitors group, it won't appear at all, not even historically.
If there are a number of competitors from a particular industry in this category then it might be better to ignore a particular Search Term(s), which should be enough to prevent those ‘incorrect’ competitors from being seen as competitors.
Note: It can take a few days for changes to either of the above groups to be reflected in the app.
Does Adthena show historical data on a newly added competitor to Named Competitors?
Once a competitor is added to Named Competitors, providing it's not a new domain altogether, then it is possible to see historical data for them. However, we cannot 100% guarantee the accuracy of the data (or even measure it) as the data has been aggregated. We therefore recommend users to only use data from the date it was added.
I added a competitor as a 'Named Competitor' but now I want to remove the competitor from my Whole Market view. What are the steps?
If you no longer deem a competitor as important to your Whole Market view then removing them from the Named Competitors group will be sufficient. If you don't want to see any data appearing for the competitor moving forward then we recommend adding them to the Ignored Competitors group. This would ensure that it never becomes relevant your market and isn't included in reporting.