Search Term Detail

Search Term Detail allows you to drill down into both your Paid, PLA and Organic search term data. See which of your Competitors are bidding on relevant Search Terms, how successful they are and the average estimated cost for their position.  

The table shows the following metrics:

• Search Term - clicking on a term opens a menu to Ignore the term.  Ignoring a term will tell the tool to stop collecting information on this term, so only choose it if you're truly not interested in any data on this term.

• Competitors - Count of the number of your competitors we have seen on this search term.  Click on the Quick link icon to show which competitors are appearing on the term
• Est. Clicks - Search volume multiplied by Frequency and CTR for each of your competitors who have appeared on the term.
• Top Competitor - The competitor who appeared most frequently in the top position.
• Average Position - The average position that your competitors have appeared in.
• CPC Range - The entire range of CPC pricing that Adthena has seen you or your competitors appear on.

Date Picker

The date picker, found in the top-right corner of most sections in the app, lets you adjust the time range for the chart or table data within the feature.

Date Selection Options

Days: View daily data from the last 30 days. You can select specific days or a range of days.

Weeks: Selecting a date older than 30 days will show weekly data, aggregated from Sunday to Saturday. You’ll always see data up to the most recent completed Saturday, regardless of your chosen end date. You can select individual weeks or multiple weeks from the past 13 months.

Months: Selecting a date older than 13 months displays monthly data. Choose specific months, or group them into quarters or full years.

Last 12 Months: Shows data from the past 52 weeks, giving you a rolling year view.

Export data

Click on CSV Export button in the top right corner to download a CSV file.