Search Term Detail

Search Term Detail provides in-depth insights into your Paid, PLA, and Organic search term data. Discover which competitors are bidding on relevant terms, evaluate their performance, and view the estimated average cost for their positions.

• Navigate to Search Term Detail
• Date Picker
• Filters 
• Search Term Detail Table
• Export data

Navigate to Search Term Detail

To view the Search Term Detail report, go to the left-hand navigation menu, click on the Search Terms tab, and select Search Term Detail from the dropdown list.

Date Picker

The date picker, found in the top-right corner, lets you adjust the time range for the data.

Filters

Users can refine and personalize their data view by using Filters and Saved Filters, allowing you to include or exclude data by:

• Device (Desktop, Mobile, or Total)
• Channel (Text Ads, Organic, Shopping Ads, or Total)
• Search term groups
• Individual search terms
• Competitor groups
• Specific competitors
• Terms coverage: Whole Market View vs. My Terms (Click the + icon to expand this filter)
• Linked Google Ads campaigns (Click the + icon to expand this filter)

Terms Coverage

Most Adthena reports let you filter data by Whole Market or My Terms:

• Whole Market: Includes all search terms where your brand has appeared, along with related terms where your competitors have appeared (paid or organic) in the past 30 days.
• My Terms: Shows only the search terms where your brand has appeared (paid or organic) in the past 30 days. Separate lists are provided for desktop and mobile.

Note: Only terms with a minimum monthly search volume are shown. This threshold varies by location.

Search Term Detail Table

The Search Term Detail table shows the following data:

• Search Term - Click the Ignore () button to ignore a search term from your account data. Once ignored, you can restore the search term to your account by going to exclusions in the settings menu, and removing the search term from the Ignored Search Terms group.
• Competitors - The number of competitors detected for this search term. Click the Quick Link icon to view the Market Share report and see which competitors are appearing for this term.
• Est. Clicks - Total estimated clicks calculated using Monthly Search Volume, Frequency and Average Position for each competitor.
• Top Competitor - The competitor who appeared most frequently in the top position.
• Average Position - The average position for the top competitor for the search term.
• CPC Range - The full range of CPC pricing observed for you and your competitors by Adthena.

Export data

Click on the CSV Export button in the top right corner to download a CSV file.