Search Term Detail

Search Term Detail allows you to drill down into both your Paid, PLA and Organic search term data. See which of your Competitors are bidding on relevant Search Terms, how successful they are and the average estimated cost for their position.  

The table shows the following metrics:

• Search Term - clicking on a term opens a menu to Ignore the term.  Ignoring a term will tell the tool to stop collecting information on this term, so only choose it if you're truly not interested in any data on this term.

• Competitors - Count of the number of your competitors we have seen on this search term.  Click on the Quick link icon to show which competitors are appearing on the term
• Est. Clicks - Search volume multiplied by Frequency and CTR for each of your competitors who have appeared on the term.
• Top Competitor - The competitor who appeared most frequently in the top position.
• Average Position - The average position that your competitors have appeared in.
• CPC Range - The entire range of CPC pricing that Adthena has seen you or your competitors appear on.

Date Picker

The date picker in the top right corner is fund in most areas of the app and allows you to adjust the timespan of the chart or table data.

Filtering

• Days: Select specific days or sets of days from the last 30 days.
• Weeks: Selecting a date older than 30 days will show weekly data. Weekly data spans from Sunday (when it's aggregated) to Saturday. This means you'll always see data up to the previous Saturday, regardless of your selected end date. Select specific weeks or sets of weeks from the last 13 months. 
• Months: Selecting a date older than 13 months will show monthly data. Select specific months or sets of months such as quarters or years.

Export data

Click on CSV Export button in the top right corner to download a CSV file.