What is Adthena?

Adthena is a market driven tool, not a keyword driven tool.

This means that instead of monitoring a static list of keywords, Adthena continuously improves the selection of Search Terms for each client - any keyword which is likely to be useful in generating traffic for your domain.

• Through analysis of the client domain, Adthena generates an initial seed of search terms which it observes driving traffic to the domain
• Using our extensive spider network we then gather search results to see other advertisers appearing on these same terms
• We then put those advertisers' domains back into the system and search for terms driving traffic to their domains
• This process is repeated constantly, 24 hours a day, so that we can gather as much intelligence as possible on your competitive search landscape.

Beginning from your client domain, Adthena builds a list of possible keywords (seed terms). We repeat this methodology for the domains that we observe advertising on these keywords:

Adthena uses a patent-pending technology to automatically identify each client's selection of Search Terms and Competitors based on the competitive activity observed within the SERPs.

The Adthena algorithm is able to distinguish between degrees of relevancy, isolating search activity where both the competitor and search term are being selected.

We use our patented algorithm to work out the selection of all these search terms within your landscape. We continue to monitor the market for new search terms and competitors every day.

Adthena's methodology gives credible and meaningful results tailored to your own domain and provides a large number of search terms which are used by your competitors, some of which you do not advertise on.

This process reflects the fluid and dynamic nature of the competitive search landscape and allows Adthena to pick up new entrants to the market, in terms of both search terms and advertisers, without the user having to enter new data or update any lists.