Linking your Adwords account brings several time-saving and performance enhancing benefits:
- Filter your Adthena data using your existing Adwords campaign structure
- Track results and make improved recommendations
- Clarify your competitor landscape and your estimates
- Improve your brand term analysis
Filtering You Data
From a functionality point of view, having your account linked automatically gives you the option to filter Adthena data by Adwords campaign name, which many clients find useful since they are already very familiar with their account structure.
Tracking, Reporting and Ensuring Results
We want to ensure Adthena is driving value and so to track this we ask clients to label any changes, such as adding additional terms that Adthena suggests, in Adwords. By having access we can then track the performance of the labelled changes and where required be pro-active in making improved recommendations if they are not delivering the desired results.
Clarifying Your Estimates
Adthena models a bespoke search landscape specific to your brand/domain. During the first 30 days of onboarding, Adthena is scanning your website and the websites of your competitors for words and phrases that trigger ads to be shown, continually learning and refining the list of search terms. This process of refinement does not stop after onboarding, we are continually looking for changes in your market, such as new product categories, destinations, newly popular search terms etc.
This process works successfully without you linking your Adwords account to Adthena, however by linking you are giving the model the ability to learn more about your market even more quickly. This will ensure that your key terms are in Adthena from day 1 and that any new keywords you add to your campaigns in future are picked up by the tool immediately.
Another area affected by linked accounts is the machine-learning model that calculates nightly estimated CPCs and CTRs for every competitor in every position we have seen them appear in. This model is constantly learning and adapting to you and your market, so again Adwords data can speed up these learnings and ensure the accuracy of these estimates are improved even faster. This is particularly useful for your brand terms, which can be slightly harder to estimate since they are specific to you.
Linking your Adthena account with your Adwords accounts is simple.
So as not to use up your API slots, which you may need for agency tools and bid management, Adthena uses read-only invitation access.
Adthena can be linked to as many Adwords accounts as you use for your domain. To do this, follow the process below:
1. While logged into your Adwords Account, navigate to the geared icon located at the top right corner and click on Account Settings:
2. Select Account Access and click on the red Users button:
3. Enter the email address provided by Adthena and select Read Only access:
4. Once the invitation has been processed by the Adthena team there is one final step to complete the calibration process. Back in the Account Access section of AdWords click the Grant Access button.
That's it! Adthena will handle the rest :)
Will I be able to filter by all campaign types?
It's not currently possible to filter by Google Shopping (PLA) campaigns
Is my data secure?
Yes. The read-only access means that Adthena cannot possibly make any changes to your Adwords accounts. All of your data is securely stored in data centres using the very latest technology provided by Amazon Web Services (AWS), which is trusted by many Enterprise companies including Netflix, Expedia, Vodafone, Airbnb, plus a number of banks. It is also protected by our confidentiality agreements and never shared with any other party.
Can I link an MCC (Manager) account to Adthena?
We cannot link MCC (Manager) accounts at this time.