Open Google Shopping by navigating to Adverts on the left hand side panel then click on Google Shopping.
To provide users with more control of their data, we have the following filters that will appear at the top of every page:
Use the drop down filters to segment by Competitor and Search Term Groups.
Learn more about Filters: Filtering chart and data
The tabular data is broken down by the following:
- Advert - the Ad we've seen on Google Shopping
- Market Coverage - estimated % of searches on eligible search terms (those that display Product Listing Ads) that the ad was shown for during the specified time period.
- PLA Frequency - Given only search terms that the ad has appeared on, the estimated % of searches that the ad has shown for during the specified time period.
- Display Length
You can export the data by clicking the Export link in the top right corner. The Export includes the Price that the competitor was showing for the ad, which can be useful when trying to understand how competitive you are on each product.