Manage Infringement Rule Settings

• Navigate to Settings
• Create an Infringement Rule
• Amend an Infringement Rule
• Set Up a Trademark Infringement Rule
• Set Up a Brand Bidding Rule
• Affiliate/Reseller Management

Navigate to Settings

To access Infringement Tracker Rules, go to the left-hand navigation menu, click on Brand Protection and select Infringement Tracker from the dropdown list. On the right side of the screen, click Settings.

Create an Infringement Rule

Before creating a rule, you need to set up hourly terms. For more information, see Search Term Settings.  Once the terms are added to the Hourly Terms Group, click New Infringement Tracker Rule. 

1. Rule Name - Enter a name for the rule, i.e., 'Brand Bidding | Google | Desktop'.
2. Rule Type - Select the search engine and device you wish to monitor. While Bing can be monitored, it's not available in all regions. For details on where Bing monitoring is supported, please refer to this article: Adthena's coverage – SERP & page depth.
3. Notification email(s) - Enter an email address to receive a daily summary of all infringements. You can add multiple addresses—click Add after each one. Note: All recipients must have an Adthena login to view infringement previews.

4. Set Rules for - 

• • Search terms - These are the hourly terms you want to monitor in your infringement rule. You can add terms individually, or choose from options like All Hourly Terms, Hourly Terms in Rule, or Hourly Terms Not in Rule. Tick the box next to Search Terms to select all hourly terms for monitoring in the rule.
  • Competitors - To monitor specific competitors, like your affiliates, choose Only the following domains. To exclude certain domains (e.g., your own), select All domains except the following. Enter a valid domain (e.g., "adthena.com") in the text box. Suggestions will appear, but you can add any domain, even if it’s not listed. Press Enter to add each domain. Repeat this process until all competitors have been entered.
  • Ad text - If you want to report on all adverts, you can skip this step. To monitor only adverts containing specific phrases in certain sections (e.g., “Discount” in the Description), follow these steps: 
    1. Click + Add Group
    2. Enter a phrase (e.g., "Discount") and select where to monitor it: Title, Description, Display URL, Click URL, or all four.
    3. Choose how to match the phrase: contains, contains (whole word only), doesn’t contain, or doesn’t contain (whole word only).
    4. To track multiple phrases, click + Add group. To refine with additional words or phrases, click + Add row. For example, use + Add row to track ads mentioning both your brand name and “Discount.”
    5. Repeat steps 2 and 3 for all phrases.
    6. When finished, click Save at the top left of the page.

Amend an Infringement Rule

Once you’ve created your first infringement rule, it will appear in a table along with any additional rules you add.

The table includes the following details:

• Rule – Lists existing rules.
• Status – Indicates whether a rule is active or paused.
• No. of Recipients – Shows how many users receive daily infringement summaries via email. To edit, click the rule name to open it, then add or remove recipients as needed.
• Action – Allows you to pause or activate a rule.
• Trash Can – Deletes the rule.

To modify a rule, click its name to open the rule configuration page. Please note that if an Infringement Rule is missing from your account, we cannot track who deleted it, as this information is not recorded.

Set Up a Trademark Infringement Rule

It is important to keep this rule up to date. If a competitor uses your trademarked brand term in their ad copy, you can report it to the Publisher, who will then remove the ad. To set up:

1. It’s recommended to select all hourly terms.
2. Competitors: exclude your own domain, affiliates, and authorized resellers.
3. Ad Text - Include all variations of your trademarked brand term.

Set Up a Brand Bidding Rule

This rule monitors who is bidding on your brand. To set up:

1. Select hourly terms that contain your brand.
2. Competitors: exclude your own domain, affiliates, and authorized resellers.

If a competitor frequently bids on your brand, consider creating a separate rule to track them. Also, if you have a non-bidding agreement with a competitor, set up two rules—one to ensure they honor the agreement, and another to monitor your own compliance, especially when working with a team or agency.

Affiliate/Reseller Management

If you have contracts with specific sites, you can monitor them to ensure they avoid banned terms and follow rules on ad messaging and pricing. To set up:

1. Select which hourly terms to monitor.
2. Competitors: List of affiliates or resellers to track.
3. Ad Text: Prohibited phrases in their ads, such as “Cheap” or “Discount,” that violate your agreement.