Securely linking Adthena with your Google Ads Manager Account

We understand the importance of maintaining control and security over your Google Ads Manager Account (MCC), and we are equally focused on security as we transition to MCC linking with Adthena.

To function properly, Adthena must be linked to customers’ MCC. This enables Adthena to ensure the most accurate data possible as well as implement certain functionality such as Brand Activator. Adthena creates this linkage with our MCC. 

Google requires Adthena to have an Administrator of Adthena's MCC. By default, Google extends Adthena MCC permissions to linked Google Ads accounts which includes write access. More info here. 

Adthena’s MCC account is managed by two Administrators—our Head of Security and VP of Customer Experience. Both are highly trained and have undergone background checks. These administrators do not require access to customers’ Google Ads accounts as part of their roles.

Adthena does not require write access to your MCC account. Adthena requires MCC to MCC linkage. The default permission settings from Google automatically grant write access, which is beyond our control. However, we have a robust governance structure in place to ensure no accidental changes occur on our end.

Administrators will never make any changes to your campaigns or account. If you ever want to confirm, you can easily track any account activity via Campaigns > Change History in your Google Ads account.

Additionally, Adthena’s MCC is used solely for linking accounts, with access credentials securely stored and logged via Vault, ensuring a high level of security and accountability. More info here.

Adthena will not have ownership of your account. This means we have no ability to “take over” or manage your account ownership settings. You retain full control over your account, and all permissions remain in your hands, including revoking Adthena’s access.

This method of linking is an industry-standard practice recognized by Google as the most efficient and secure way to connect accounts. It is also best practice for securely linking your data to our platform.