Why Do Auto Takedown and SERP Tracker Show Different Results?

Auto Takedown and SERP Tracker both detect trademark infringements, but they don't always show the same results. If you've noticed discrepancies between the two, here's why.

Auto Takedown automatically filters out certain domains to keep your Active queue focused on the infringements that are most actionable. Domains are excluded if:

• They've been submitted before and Google has confirmed no action will be taken — there's no value in resubmitting these
• They are coupon sites — these are filtered out by default
• They were last seen more than 7 days ago — older detections are removed from the Active tab

SERP Tracker does not apply these filters, which is why the two can look quite different.