AI Ads Landscape

The AI Ads Landscape report is designed to help marketers understand what is happening in ChatGPT from an advertising perspective. It provides a broad view of ad activity across industries and countries, giving you the data you need to make informed decisions - whether that's building a business case for investing in ChatGPT, identifying which competitors are already active, or understanding which sectors are growing fastest.

Adthena monitors ad placements observed across ChatGPT prompts, covering a range of industries and countries, to provide meaningful insights into ad prevalence and advertiser behaviour.

Data reflects the last 30 days of observed ad placements.

In this article:

• Filtering
• Summary Metrics
• How Common Are Ads Across Industries?
• Who Is Advertising in ChatGPT Right Now?

Filtering

Use the Industries drop-down to filter the report to a specific industry sector, or leave it set to view data across all available industries combined.

Use the Countries drop-down to narrow results to a specific market, or keep it set to view aggregated data across all monitored countries.

The date range reflects the last 30 days.

Summary Metrics

At the top of the report, four summary cards provide a high-level snapshot of activity during the period:

• Industries – The number of distinct industries in which Adthena detected at least one ChatGPT ad placement during this period.
• Countries – The number of distinct countries in which Adthena detected at least one ChatGPT ad placement during this period.
• Ad Detection Rate – Percentage of prompts for the selected industries and countries where ChatGPT returned at least one ad during this period.
• Advertisers – Number of unique advertisers detected in ChatGPT ad responses for the selected industries and countries.

How Common Are Ads Across Industries?

This chart shows the relative prevalence of ads across different industry categories. Each industry is listed with a corresponding bar indicating how frequently ads appear in prompts related to that sector, along with a change indicator showing how that figure has shifted over this period.

Use this chart to compare which industries see higher or lower levels of ad activity, and to understand where advertising in ChatGPT is currently most concentrated. This is particularly useful when building a business case for entering ChatGPT advertising - if your industry already shows strong ad frequency, it signals that competitors are actively investing there.

Who Is Advertising in ChatGPT Right Now?

This table provides a ranked view of the advertisers most actively appearing in ChatGPT during the selected period. Advertisers are ranked by their share of observed ad placements, giving a clear picture of who is establishing visibility in AI-powered search advertising and how their presence compares to others in the space.

Use this table to identify which competitors are already active in ChatGPT and to understand the relative scale of their presence. Early movers are beginning to establish visibility - this view helps you see who they are and how aggressively they are advertising.