Profile your top competitors and gain an overview of their core competencies in one visual data sheet. Adthena’s Competitor Dashboard creates a profile of each of your competitors, reporting on their key performance metrics over a 7 day period, using last weeks data.
This data is generated from all the search terms that we have seen the advertiser appearing on.
When you first land on this page, you will be looking at your own data, which is why the benchmarking statistics initially show an identical 50% split across all three metrics. To profile a new competitor, add the competitor's domain into the filter box at the top right of the page. The dashboard includes:
- Competitors
- Benchmarking
- Top Categories
- Paid Vs Organic
- Clicks by Device
- Head to Head
- Top Performing Keywords
- Top Competitors
- Top Ads
- Ad Messaging
The estimated number of competitors Adthena has seen the chosen advertiser compete with, on either Text Ads or PLAs.
Compare your Impressions, Spend and Clicks
Impressions
A percentage share based on the combined estimated impression count between you ad the chosen competitor. This number is based on the estimated clicks multiplied by the estimated CPC, on either Text Ads or PLAs.
Clicks
A percentage share based on the combined estimated click count between you and your chosen competitor. This number is calculated based on estimated impressions and estimated click through rate, on either Text Ads or PLAs.
Spend
A percentage share based on the combined estimated spend between you and the chosen competitor. This number is based on the estimated clicks multiplied by the estimated CPC, on either Text Ads or PLAs.
The top ten categories, ranked by estimated impression share that Adthena has seen this competitor advertise in, on either Text Ads or PLAs. If there is less than 5% of search terms in the category then the category will not show. There could also be fewer categories if they are in a niche market.
The graph shows a daily breakdown of Paid versus Organic estimated impressions for the chosen advertiser and is a proportional relationship of the estimated impression count between Paid and Organic data, on either Text Ads, PLAs or Organic data. For data to show in this graph, the estimated impression count must be greater than 1%.
The ratio of estimated clicks between desktop and mobile for the chosen competitor, on either Text Ads or PLAs.
The diagram shows the search term overlap between the chosen competitor and their top two competitors based on estimated impression share, on either Text Ads or PLAs.
Top Performing Keywords
The top ten keywords based on estimated clicks, on either Text Ads or PLAs.
These are the top ten competitors for the chosen advertiser based on estimated impression share across all the search terms we have seen the advertiser appearing on, in either Text Ads or PLAs.
The top performing Text Adverts based on estimated impressions, on either Text Ads or PLAs.
The top ten most common words used in the chosen competitor's ad messaging along with a count for each word, on either Text Ads or PLAs.
FAQs
1. Which timeframe does the data represent?
The dashboard visualises data for the previous week from Sunday to Saturday and is aggregated on the previous Sunday, and is available in the platform on Monday at 9am
2. Can I compare my performance with my competitors in this dashboard?
Yes - in Benchmarking at the top of the dashboard. Everywhere else analyses your competitors data only.
Related Articles
How do I make Adthena aware of a Competitor that is not currently included?