Smart Monitor automatically monitors your search term groups and proactively alerts you of key competitor movements across your Whole Market View.
Powered by the industry’s most advanced AI-driven and machine learning algorithm, Smart Monitor identifies shifts across your market caused by competitor movements as they appear, eliminating the need to manually investigate the root cause. This enables you to take informed actions that positively influence your campaign performance, whilst also saving you valuable time and resources. In this article we will talk about:
The alert bell icon is visible throughout the application and when you see a red icon, that means you have an alert.
There are two types of alerts:
- Competitor entered or exited the search term group
- Competitor’s Share of Clicks in the search term group increased or decreased meaningfully
If there has been a shift in your market, Smart Monitor will notify you in less than 24 hours, or the following morning. If there have been no changes, no alerts will be raised and you’ll see a message saying ‘No significant movements were detected' when you click on the alert icon.
Device: Whether the movement was found on mobile or desktop, indicated by an icon
Competitor: Which competitor had the movement. Movements will always be for a relevant competitor, never for you
Share of clicks: The change in the competitor’s share of clicks over the time period specified (Green if in your favour, red if not in your favour)
Date range: Smart Monitor captures and analyses competitor movements for the last 14 days, comparing market activity of the last 7 days with the previous 7 days. The date range will specify the 14 days monitored to catch that alert’s movement.
Type: Whether the movement was found on Text ads or Product Listing Ads (PLAs)
Search term group type: Whether the movement was caught on your brand (Brand type group) or a Standard group
Search term group name: Name of the search term group where the movement was found
You also have the option to Dismiss all available alerts or Dismiss individually.
Clicking on Investigate within an alert links through to Movement Analyses, where you can investigate that specific movement.
The movement description is static and investigation charts are real time. This means that if there have been any changes to the search term group since this movement was detected, the metrics may not match the movement description and you will see a notification at the top of the page. Possible changes in the search term group:
- The search terms in the group have changed
- Search terms have been made irrelevant in your Whole Market
- Search term volumes have been updated
The charts show how your Share of Clicks, Share of impressions, Share of Spend and Average Position have increased or decreased over the 14 days. Weekly compares Week 1 to Week 2 and Daily shows data for the entire 14 days.
You can assign different colours to your competitors and follows through to the download charts. To change a colour simply click on the coloured dot beside the domain details and make your selection.
You can see the terms that you and the competitor appear on together in that search term group by clicking on the link at the bottom of the page. This takes you to Search Term Detail with the applicable filters already applied.
The next chart shows the number of search terms either of you stopped appearing over 14 days and can filtered by:
- Terms either of you appeared on
- Terms either if you started appearing on
- Terms either of you stopped appearing on
The table only includes the terms within your search term group. Red indicates a disadvantage for you. Green indicates an advantage for you. The data can be resorted by clicking on the column headers and exported as a CSV file.
Movement Contribution represents the impact that each search term has had on the movement. This is calculated by the change in share of clicks from week 1 to week 2 for each term, divided by the total change in share of clicks of all search terms in the movement.
Share of Clicks represents the share of clicks you and the competitor had over week 2. The green/red percentage represents the change of share of clicks between week 1 and week 2.
Share of Spend represents the share of spend you and the competitor had over week 2. The green/red percentage represents the change of share of spend between week 1 and week 2.
Smart Monitor tracks all significant competitor share of click movements over 14 days, across all your search term groups in All Movements. Movements expire after 14 days.
All movements is ordered by chronological order first and then in terms of the magnitude of the alert.
Filters allows you to quickly filter for a specific type of alert. You have a number of options:
- All Movements - Select the movement activity
- Brand and Standard - Select the search term type
- Read or Unread
- All Devices - A dynamic list and is dependant on what you have enabled in your account
A movement is Expired if it occurred outside 14 days or the competitor becomes irrelevant. Expired alerts are not available in the bell.
Note that calculations are based on the collective value of a Search Term Group and not a single search term.
Entered or Exited
We compare two 7 day periods, looking for a steady 0% Share of Clicks over a week period. If we do not see the competitor with a Share of Clicks in the first window and then see them in the second, we classify that as Entered. If we see a competitor with a Share of Clicks in the first 7 day window and not the second, that is classified as Exited. In both cases the average change must be greater than 5%, 7.5% or 10% (depending on your threshold settings) either way for an alert to be triggered.
Increase or Decrease
In order to calculate an Increase or Decrease in performance we look over a 14 day period and compare 7 days to 7 days. For an alert to be raised, there are two pieces of logic that have to be met. Firstly there has to be an average of 5%, 7.5% or 10% change (depending on your threshold settings) in Share of Clicks from the first 7 days compared to the last. Secondly, there has to be at least a 1,000 impression difference.
Why don't I see any alerts at all?
Smart Monitor alerts are not setup by default - they need to be configured by the user.
How far back can I view alerts?
Historical alerts do not expire, so you can now analyse all of your previous movements at any time.
A movement occurred over 24 hours ago but no alert has been triggered yet. Why?
Smart Monitor uses Machine Learning to proactively monitor thousands of search term groups across your Whole Market View. Our AI-powered technology proactively analyses and detects trends that occur across your entire competitive landscape. At the same time, it monitors and alerts you of competitive movements, such as market entries or drops, that result in large fluctuations on your campaign performance (i.e. large data spikes) between two 7-day periods.
To ensure you make the most informed decisions when optimising for campaign performance, Smart Monitor uses deep data analysis to granularly analyse market trends in relation to large data fluctuations, in order to discern the root cause of the issue, before notifying you of any change. As a result, you might occasionally experience slightly longer than 24 hours delays when receiving alerts.