Smart Monitor automatically monitors your search term groups and proactively alerts you of key competitor movements across your Whole Market View.
Powered by the industry’s most advanced AI-driven and machine learning algorithm, Smart Monitor identifies shifts across your market caused by competitor movements as they appear, eliminating the need to manually investigate the root cause. This enables you to take informed actions that positively influence your campaign performance, whilst also saving you valuable time and resources.
The bell icon is visible throughout the application and when you see a red icon, that means you have an alert. There are two types of alerts:
- Competitor entered or exited the search term group
- Competitor’s Share of Clicks in the search term group increased or decreased meaningfully
If there has been a shift in your market, Smart Monitor will notify you in less than 24 hours, or the following morning. If there have been no changes, no alerts will be raised and you’ll see a message saying ‘No significant movements were detected' when you click on the alert icon.
Device: Whether the movement was found on mobile or desktop, indicated by an icon
Competitor: Which competitor had the movement. Movements will always be for a relevant competitor, never for you
Share of clicks: The change in the competitor’s share of clicks over the time period specified (Green if in your favour, red if not in your favour)
Date range: Smart Monitor captures and analyzes competitor movements for the last 14 days, comparing market activity of the last 7 days with the previous 7 days. The date range will specify the 14 days monitored to catch that alert’s movement.
Type: Whether the movement was found on Text ads or Product Listing Ads (PLAs)
Search term group type: Whether the movement was caught on your brand (Brand type group) or a Standard group
Search term group name: Name of the search term group where the movement was found
Clicking on Learn more will take you to Market Trends to investigate the movement. The page will be filtered to you and the competitor that had the movement, the search term group the movement was on, and the date range that was monitored. By default, the page will be set to “unfiltered view” to show your shares of clicks against the rest of the market, not just each other.
You may customise your alerts based on competitors and search terms groups that matter the most to you by clicking on the grey cog in the alert bell pop-up, or by selecting “Settings” under “Smart Monitor” in the main menu. This will take you to 'Smart Monitor Settings' page.
By default, all your search term groups and competitors are selected. To stop future alerts for a specific search term group or competitor, type the details into the text box at the top of table and deselect from the list. You can also filter by brand or standard search term groups or between Adthena AI and user created search term groups using the dropdown menus. Turn off alerts altogether in the top right corner. If you turn alerts off, you will not receive any more alerts in the Smart Monitor alerts bell.
Note that calculations are based on a collective value of a Search Term Group and not a single search term.
Entered or Exited
We compare two 7 day periods, looking for a steady 0% Share of Clicks over a week period. If we do not see the competitor with a Share of Clicks in the first window and see them in the second window, we classify that as Entered. If we see a competitor with a Share of Clicks within the first 7 day window and not the second, that is classified as Exited.
Increase or Decrease
In order to calculate an Increase or Decrease in performance we look over a 14 day period and compare 7 days to 7 days. For an alert to be raised, there are two pieces of logic that have to be met. Firstly there has to be a 5% change in Share of Clicks on average from the first 7 days compared to the last. Secondly, there has to be at least a 1,000 impression difference.
This feature is coming soon!
How far back can I view alerts?
The number of alerts is unlimited within last 14 day period only. We do not store historical alerts beyond that period.