Search Term Groups can represent products, categories, themes, or any other segment that may be useful to you.
The groups can be resorted by clicking on the Group Name header to the left and filter the different Group Types in a variety of ways: either by Brand or Standard, Adthena AI managed or User managed. Search Terms is the total number of terms in that group and Coverage is the percentage of terms within that group that are included in your Whole Market.
Adthena Artificial Intelligence
These dynamic groups use Adthena's Artificial Intelligence (AI) in the form of convolutional neural networks) and can be identified by the symbol to the left of the group in the list. These groups are automatically created and managed by Adthena's Artificial Intelligence and cannot be edited or deleted by the user.
Search Terms are grouped into two types: Brand and Standard. Brand contains all of your Brand and Brand Generic terms.
Brand: These groups allow you to specifically segment any brand and brand generic search terms. Adthena provides AI-generated Brand groups to track your brand and brand generic search terms. You can add an unlimited amount of additional brand terms to your own Brand groups (as long as your brand is contained in those terms) to ensure none are missed.
Standard: These groups allow you to choose from terms discovered by Adthena’s Whole Market. Adthena has given you a head start by segmenting your market using AI into Standard groups, producing industry standard categories based on Google’s taxonomy. This can result in up to 150 new ways to segment your industry, helping you discover more search term opportunities and analyse competitor sets with greater detail. On top of this, you can create an unlimited amount of additional groups to segment your market in any way you like.
A star to the left of a search term group indicates the group contains one or multiple Hourly Terms. Click into the group to see those terms.
Applying a Quick Filter to the right of any Search Term Group links through to your selected area of the application with the filter already applied.
Create a new Group
- In Search Term Groups you will see a list of any existing groups
- Click Create New Group in the top right corner
- Enter a name for the group and click Apply
- Add search terms into the Group by typing in the Filter box or add in bulk via a CSV upload.
- Then click Add or Add all to the right of the table.
- Remove search terms individually or filter and Remove All to remove multiple search terms
Edit an existing Group
- Click on Edit to the right of the Search Term Group in the Actions column
- Remove or filter and Remove All to remove search terms
- Either filter All Search Terms to Add or Add all new search terms to the group
- Or add in bulk via a CSV upload
Copy data from another Group
Add all the terms from one group into any other group by clicking Load group terms; this helps you create similar groups faster by enabling you essentially modify an existing group. You will only be able to load in terms compatible with your group type (brand groups can only have brand and brand generic terms).
Delete a Group
- Click on a 'X' to the right of the Search Term Group in the Actions column
- Confirm that you wish to delete the group and delete
The table within each group shows the Search Term, as well as:
Market Share: Percentage of total relevant impressions attributed to this search term.
Status: Search terms in your Whole Market have a check mark in the status column and will be taken into account throughout the app. Search terms not in your Whole Market will have an explanation for why they are not taken into account. For example:Low Volume, Not in Market and Misspelling.
Competitors: Count of Competitors we have seen appear on the search term in the last 30 days across both Paid and Organic.
Your Impression Share: Estimated percentage of impressions on this search term that you have appeared on in the last 30 days. Note: This is only for Text Ads and not PLA's.
Your Average Position: Your average position on this search term over the last 30 days.
The table can be sorted by clicking on the headers and data can be exported as a CSV file.
How do I see a list of search terms included in a Group?
After a Search Term Group is created, you might want to check the search terms that have been added to each Group. You can do so by following these steps:
- You might need to navigate to following pages (see the arrows on the lower, right side).
- Once you locate the Group you want to review, click on the button Edit and this will display a list of the terms
Why is X category missing from my Adthena account?
Google AdWords Taxonomies do not cover all categories extensively. If you have any questions about the Deep Learned Groups in your account please contact your Customer Success Manager.