Enabling Auto Takedown: Find your trademark & authorize Adthena

• Why don't I see Auto Takedown in my account?
• Supported trademark types
• Authorize Adthena
• Find your trademark details

Why don't I see Auto Takedown in my account?

Auto Takedown is not available by default. Before Adthena can act on your behalf regarding trademark matters with Google, you must first provide authorization, as required by Google. If you’re interested in this feature, please contact your Account Manager.

Supported trademark types

• Word

Authorize Adthena

Googles requires that you provide us with a signed statement on your company letterhead that confirms that Adthena is authorized to act on your behalf regarding trademark matters. The authorization should not include conditions such as an expiry date, territorial restrictions or other limitations.

You can use this template:

_____________

Hello, I am requesting that Adthena be authorized to submit trademark complaints on my behalf for the trademark listed below:

• Trademark word:
• Trademark registration number:
• Trademark country:
• Company name:
• Company address:
• Company country:
• Trademark owner name:

Your full name and signature

Your email address 

_____________

Then print, sign and scan the statement before emailing it to us. Please include a contact email for any queries we might have regarding Google responses.

Find your trademark details

Google checks the registry for the jurisdiction in question or will use TMView. WIPO registrations are also accepted, as long as the registration reflects a grant of rights in the claimed jurisdiction(s). Adthena aligns with Google's identification method to minimize the likelihood of submission delays arising from incorrect trademark details.

What is a 'registry for the jurisdiction'?

This is a government-maintained database of registered trademarks within that specific geographic area. Frequently used databases include:

• US Trademark Electronic Search System (TESS)
• Canadian Intellectual Property Office
• European Union Intellectual Property Office
• IP Australian Trademark Search

What is TMview?

TMview is a free online tool which allows any Internet user to search in a single place for trademarks from the national register of all participating offices.

What is WIPO?

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property policy, services, information and cooperation. National and regional intellectual property offices have created a number of online trademark databases and have made them accessible to the public through their websites. WIPO has facilitated the access to these databases with a view to the prevention of domain name disputes. The goal is to allow any person wishing to register a domain name in the gTLDs or ccTLDs to perform a trademark search, using this site, in the existing on-line trademark databases.