Which other teams in my business could find benefits in using Adthena?


1 comment

  • Official comment
    Imaan Virani

    Absolutely! A number of different marketing and commercial teams find Adthena’s insights valuable - and knowing how can help you drive adoption. As an example, here’s how the different teams at Marks & Spencer use Adthena’s data:

    • Paid Search Teams: Adthena’s data is used to guide day-to-day campaign decisions and inform weekly priorities. 
    • Category Teams & Business Unit Directors: Insights are leveraged to help adapt strategy in response to competitor movements
    • Marketing Directors: Adthena’s market intel helps escalate risks and alert the wider marketing team of new or returning entrants.

    To learn more, read our case study here.

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