Compare your brand search intent to your competitors

Did you know that you can use Adthena's Search Term Detail to understand the levels of search intent across your competitors' brand terms?

If you filter by brand terms and compare the estimated clicks, you can get an indication of how frequently your competitors' brand terms are searched vs your own. That can be a good signal to the business of how well your brand awareness compares to your rivals and open up further conversations within the business.