1 comment

  • Official comment
    Imaan Virani

    The best way to decide on how to approach hourly terms is to consider which terms have the most value to the business. This might be terms with the highest conversions, terms that you want to protect and keep the top position for (typically brand), or otherwise any other term that you want to ensure we're always monitoring for.

    Another important thing to keep in mind is where you expect to see brand infringements. In the Adthena platform, you can only track infringements on hourly terms. So, to ensure you’re maximizing your allotment of hourly terms, you may also want to select the terms where you see the highest amount of brand bidding. To learn more about hourly terms, check out the article here.

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