Filtering by 'ad text' in Top Ads

Did you know you can filter by ad text in the Top Ads report? Instead of only filtering by search terms, try utilizing the ad text filter to quickly find competitive ads that depict words or phrases that directly target your potential customer. 

Example: You are a retail client wanting to know what current promotions or sales your competitors are running. During November, you could filter by ad text with the phrase 'black friday'. Another approach can be to filter by '$' or '%' into the ad text filter to view any ads displaying discounts or sales!