Benchmark Your Competition

Within Adthena's Market Trends report, you can clearly understand the ebb and flow of both the PPC and SEO landscape. This report is perfect for benchmarking your performance over time. By clicking on an advertiser's point within the trend, you can notate some of their top driving terms relevant to your domain and quickly understand if those terms have changed. 

Utilizing filters, you can customize this view to see:

1. A core competitor group

2. A specific Search Term, Search Term Group or Google Ads Campaign (if enabled) 

3. Exclude Search Terms, Search Term Groups or Google Ads Campaigns 

If this is a view you'd like to see again, be sure to SAVE your filter for ease of use.

Lastly, utilize the Totals view to gain more of a summary understanding versus broken out by device type.