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  1. Adthena Help Centre
  2. Adthena's Data Explained
  3. Adthena Data

Adthena Data

  • My Terms vs Whole Market
  • How is our data calculated?
  • How does Adthena use Artificial Intelligence (AI) and Machine Learning (ML)?
  • How accurate is our data?
  • How is the CTR calculated for Organic data?
  • What's the difference between Frequency and Share of Impressions?
  • Why does historic Adthena data change when reviewing the same period at a later date?
Adthena Help Centre