Summary Dashboard

The Summary Dashboard provides a visual snapshot of key insights from the past week and highlights actionable ‘quick win’ opportunities.

• Navigate to Summary Dashboard
• Last 7 Days Trend (My Terms)
• Device Toggle
• Data Refresh 2-Day Delay
• Acquire More Customers
• Protect Your Brand
• Discover more Adverts
• Reduce Your Costs

Navigate to Summary Dashboard

To view the Summary Dashboard, go to the left-hand navigation menu, click on the Summary Dashboard.

Last 7 Days Trend (My Terms)

The Trend chart displays your Share of Clicks over the past 7 days (up to and including yesterday) for 'My Terms', search terms where you’ve shown a Paid advert in the last 30 days. It tracks performance across both desktop and mobile. The vertical axis represents the percentage of clicks, and you can hover over each point on the chart to see a label with the exact percentage value.

Any noticeable spikes should be reviewed in the Market Trends report by clicking on View Trends. To download the chart, click the menu button in the top-right corner of the chart and select from formats such as PNG, JPEG, or SVG vector image.

Device Toggle

Select your preferred device view: Desktop or Mobile.

Data Refresh 2-Day Delay

You may notice slight differences between the values on the Summary Dashboard and those shown via a quick link. This is because the dashboard uses pre-calculated data to ensure fast performance. The data is generated on a 2-day delay and based on a 7-day rolling window.

Example: If today is June 10, the data reflects the period from June 1 to June 7. 

While the figures should be very close, feel free to reach out if you notice any discrepancies

Acquire More Customers

Easily spot missed search term opportunities from the past 7 days.

• Missing Brand Terms - Highlights keywords containing your brand where competitors are running ads but you aren’t, along with the estimated number of additional clicks you could capture by bidding on those terms. Click the quick link box to open the Search Term Opportunities report and view these terms.
• New Terms - Latest keyword opportunities identified in the past 7 days. Click the quick link box to open the Search Term Opportunities report and view these terms.

Click View next to the Search Term Opportunities header to explore additional opportunities available within the Search Term Opportunities report.

Protect Your Brand

Safeguard your brand, cut down on competition and costs by instantly identifying which of your brand terms competitors have infringed upon in the past 7 days.

Discover More Adverts

Stay ahead by tracking new ads found on your terms in the past 7 days. Discover fresh adverts, respond faster, and refine your messaging. The View link takes you to the same page but displays all new adverts from all competitors.

New ads discovered in the last 7 days (My Terms) Bar Chart shows:

• The left column always shows your domain, and you can filter results by desktop or mobile.
• The quick link under each competitor opens Top Ads, showing a detailed view of their new adverts.

Need to download the data? Click the menu button at the top-right of the chart to export it as a PNG, JPEG, or SVG vector image

Reduce Your Costs

A Lone Ranger is a search term where your domain is the top organic result and are the only paid ad at the at the top of the search engine results page over a period of 7 days. Text ads at the bottom of the SERP are not considered when identifying a Lone Ranger. 

Clicking either the “View” link or the quick link takes you to the Search Term Detail page, where you’ll see:

• Lone Ranger terms detected in the past 7 days
• Your potential savings for that period

Note: The number of Lone Rangers in the quick link may differ from Search Term Detail. This discrepancy occurs because "Not in Market" search terms are included in the quick link count but are excluded from Search Term Detail. You can view the "Not in Market" terms in the Lone Rangers search term group within Group Management. If needed, you can change their status by adding them to the Priority Terms group