Features & Methodology

Adthena's Data Explained

• Adthena's Methodology
• What is Whole Market?
• My Terms vs Whole Market
• How are search terms prioritized by Adthena?
• Adthena's Metrics Explained
• How does Adthena use Artificial Intelligence (AI) and Machine Learning (ML)?

Adthena versus Google Ads

• Adthena data - how do I make a like for like comparison in my Google Ads account?
• Adthena & Adwords comparable data

Smart Monitor

• Smart Monitor

Summary Dashboard

• Summary Dashboard
• What is a Lone Ranger?

Settings

• Search Term Groups
• Competitor Groups
• Search Term Settings
• Management by Exception
• Filters and Saved Filters
• Exclusions

Market

• Market Trends
• Trend Chart Labels
• Market Share
• Time-Of-Day Analysis
• Device

Competitors

• All Competitors
• Competitor Dashboard
• Head to Head Comparison
• Why doesn't an expected competitor appear in my report?

Search Terms

• Brand Activator

• Search Term Detail
• Search Term Opportunities

Adverts

• Top Ads

Brand Protection

• Infringement Tracker
• Auto Takedown

• Brand Radar
• A competitor is misusing my Trademark - what do I do now? 

Reports

• Scheduled Reports
• Scheduled Reports History

Labs

• What is Labs?