Features & Methodology

API

• Adthena API Connectors

• API 101
• API - Where to start
• API use cases
• SEM data visualization tools frequently integrated using Adthena's API
• Your guide to Adthena API services: What we provide and what's not covered

Investment Intel

• Investment Intel

Summary Dashboard

• Summary Dashboard
• Summary Dashboard: What is a Lone Ranger?

Adthena's Data Explained

• Data Collection
• Geographic Services
• Metrics

• What is Adthena?
• What is Whole Market?
• How does Adthena use Artificial Intelligence (AI) and Machine Learning (ML)?
• My Terms vs Whole Market
• What search intelligence data does Adthena provide?

Adthena vs Google Ads

• How can Adthena support Performance Max?
• Unraveling Adthena's distinctive data approach
• How do Adthena and Google Ads compare in functionality?
• What is the difference between Adthena and Auction Insights?
• Adthena data - how do I make a like for like comparison in my Google Ads account

Settings

• Search Term Groups
• Competitor Groups
• Search Term Settings
• Management by Exception
• Filters and Saved Filters
• Exclusions

Smart Monitor

• Smart Monitor Settings

Market

• Market Trends
• Trend Chart Labels
• Market Share
• Time-Of-Day Analysis
• Device

Competitors

• All Competitors
• Competitor Dashboard
• Head to Head Comparison
• Why can't I see all of my competitors in Adthena?

Search Terms

• Search Term Detail
• Search Term Opportunities

Adverts

• Top Ads

Brand Activator

• Brand Activator explained
• How do I enable Brand Activator?
• Brand Activator requirements
• Search volume threshold for Brand Activator terms
• How the Google Ads script manages data in Brand Activator
• Brand Activator: Capture Incremental Traffic at a Lower CPC with Low-Bid Campaigns

Brand Protection

• Ad Hijacking Detection
• Auto Takedown
• Infringement Tracker

• Brand Radar
• A competitor is misusing my Trademark - What do I do now?

Reports

• Scheduled Reports
• Scheduled Reports History

Labs

• What is Labs?