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  1. Adthena Help Centre
  2. Features & Methodology
  3. Adthena's Data Explained

Adthena's Data Explained

  • Adthena's Methodology
  • What is Whole Market?
  • My Terms vs Whole Market
  • How are search terms prioritized by Adthena?
  • Adthena's Metrics Explained
  • How does Adthena use Artificial Intelligence (AI) and Machine Learning (ML)?
  • How accurate is our data?
  • How is the CTR calculated for Organic data?
  • What's the difference between Frequency and Share of Impressions?