Adthena's Data Explained
- Adthena's Methodology
- What is Whole Market?
- My Terms vs Whole Market
- How is our data calculated?
- How does Adthena use Artificial Intelligence (AI) and Machine Learning (ML)?
- How accurate is our data?
- How is the CTR calculated for Organic data?
- What's the difference between Frequency and Share of Impressions?
- Why does historic Adthena data change when reviewing the same period at a later date?