Top Ads

Top Ads shows paid desktop and mobile adverts that have been shown by you and your competitors when we searched for any of your search terms.

The table shows:

• Competitor - Who was displaying the ad?
• Advert text - Insights that can be gained using this information:
  • What offers, prices and calls-to-action are your competitors using?
  • How is each offer or message affecting the average position?
  • How many ads is each competitor running concurrently?
  • How tailored are competitors ads to search terms or do they generally use generic messaging?
  • How frequently do your competitors refresh their ad copy?
  • Is a competitor AB testing? i.e. running similar ads then pausing those in the lower positions and continuing with the most successful ad
• Estimated Impressions - Search volume of the search terms over the Display Length multiplied by Frequency. Example: If a search term is searched for 100 times (search volume) and the search result is displayed for 10 days (display length), and it appears 5 times for each search (frequency), then the calculation would be: 100 / 10 * 5 = 500.
• Position - The average position on the search results page achieved by this advert and the best position achieved by this advert. 
  • T = Top of the page
  • B = Bottom of the page
• Search terms - The number of different search terms we have seen this advert appear on. Clicking on the Quick filter icon next to the count in the Search Terms column will link through to Search Term Detail filtered for that specific advert.
• Frequency - Percentage of appearances out of all the times searched, weighted by search volume.
• Display Length - The Display Length is number of days over which the advert has been seen and will be the difference between the first seen date and last seen date, even if the advert was not seen every day during the period.
  • Current = The advert was seen within the last 7 days of the selected end date.
  • More than 1 week old = The advert has not been seen for more than a week

Filtering

Top Ads can be filtered by competitor, group or search term just like other pages in the application.  You also can filter ads containing or excluding specific text.

• Click on Filters to open the filter options
• Click either Filter by or Exclude
• Select Ad Text from the drop down
• Enter some text in the text box then press Enter (key on keyboard)
• Click the Apply button to apply the filter

Note that the 'Ad Text' filter is treated as an AND filter rather than an OR like other filters in the application, so if multiple ad texts are entered then they must all appear in the advert

You can also filter for New Ads or Current Ads by selecting the desired checkbox in the filters section.

• 'New' returns ads that were first seen within a week of the selected end date.
• 'Current' returns ads that were last seen within a week of the selected end date.

Date Picker

The date picker, found in the top-right corner of most sections in the app, lets you adjust the time range for the chart or table data within the feature.

Date Selection Options

Days: View daily data from the last 30 days. You can select specific days or a range of days.

Weeks: Selecting a date older than 30 days will show weekly data, aggregated from Sunday to Saturday. You’ll always see data up to the most recent completed Saturday, regardless of your chosen end date. You can select individual weeks or multiple weeks from the past 13 months.

Months: Selecting a date older than 13 months displays monthly data. Choose specific months, or group them into quarters or full years.

Last 12 Months: Shows data from the past 52 weeks, giving you a rolling year view.

Export data

Click the Export button above the table and a CSV file will be created.