Competitor Groups

Competitor Groups allow you to organize and track specific sets of competitors—such as partners, niche players, market leaders, or any segment that’s relevant to your strategy.

• Navigate to Competitor Groups
• Competitor Groups Table
• Create a New Group
• Edit a Group
• Delete a Group
• Named Competitors Group
• Remove a Competitor From Your Whole Market View

Navigate to Competitor Groups

To access the Competitor Groups section, click the Settings () icon located in the top-right corner of your Adthena account, then select Competitor Groups from the dropdown menu.

Competitor Groups Table

The table shows the groups that have been created, the number of competitors in each group, and available actions—such as editing or deleting a group. Note: Some groups, like the Named Competitors group, cannot be deleted as they are created by Adthena. The Named Competitor group includes competitor domains that have been manually added to ensure they’re included in your Whole Market view. See more information in the Named Competitors section.

Create a New Group

1. Select Create New Group at the top of the page.
2. Enter a name for the group and click Apply.
3. To add competitors to your group, simply type the competitor’s domain into the Filter box and press Enter.
4. For bulk additions, you can upload a CSV file. Please ensure your file:

• • Is in UTF-8 format
  • Contains a single column with one domain per row
  • Does not include URL headers or paths

✅ Correct format examples:

adthena.com
adthena.co.uk
adthena.com.au

❌ Avoid including:

adthena
adthena.COM
adthena.com/blog
blog.adthena.com
www.adthena.com
http://m.adthena.com
https://www.adthena.com/

The competitor groups table includes a toggle that allows you to switch between viewing:

• All Competitors: Displays all competitors available in Adthena, regardless of whether they belong to the selected group.
• Group Competitors Only: Filters the table to show only the competitors currently included in the selected group.

1. Click on ()to the right of the Competitor Group in the Actions column.
2. Confirm that you wish to delete the group and delete.

Named Competitors Group

If a new entrant enters your market or if there's a niche website that you believe is particularly important, you can add them as a Named Competitor. This action integrates them directly into your account, designating them as an in-market competitor. Like other competitors, Named Competitors can be edited as described above, but since they are part of a built-in group, they cannot be deleted. Once a competitor is added to Named Competitors (as long as it's not a completely new domain), you can view their historical data. However, we can't guarantee the accuracy of this data since it’s been aggregated. We recommend using data only from the date the competitor was added.

Please note that it may take a few days for newly added Named Competitors to appear in the app.

Remove a Competitor From Your Whole Market View

If you no longer consider a competitor important for your Whole Market view, simply removing them from the Named Competitors group will suffice. If you prefer to stop seeing any data for that competitor going forward, we recommend adding them to the Ignored Competitors group within Exclusions. This will ensure they are excluded from your market and won’t appear in any reports.