Exclusions

Exclusions allows you to ignore Competitors, Search Terms and Search Term Opportunities that Adthena determined as important to your business, but you feel are not. Note that it can take a few days for changes to either of the above groups to be reflected in the app.

 

Ignored Competitors

If the system has found a competitor where you have overlapping search terms, but you feel they are not really a competitor, you can add them to the Ignored Competitors. Once a competitor is placed in the Ignored Competitors group, it won't appear at all, not even historically.

Considerations:

• The Ignored Competitor filter will only remove any terms that the competitor has appeared on alone. It will also hide the excluded competitor from the Search Term Detail data and averages e.g. if you see 3 competitors appearing on a search term, by excluding one of the competitors, the term will still be shown in the results, but the term will only show as having 2 competitors.
• If there are a number of competitors from a particular industry in this category then it might be better to ignore a particular search term, which should be enough to prevent those ‘incorrect’ competitors from being brought into your account. 

All Competitors list all available competitors in your account, whilst Ignored Competitors list those competitors already included in your group.

Ignore a single or multiple competitors

1. Select All Competitors
2. Filter by the competitor in the search box
3. Click on Add or filter and Add All

Remove a single or multiple competitors

1. Select Group Competitors Only
2. Filter by the competitor in the search box
3. Click on Add or filter and Add All

Add or Remove competitors from the group in bulk

This can be achieved by via a CSV upload and select Add all or Remove all.  To use this feature be sure to use the correct file formatting, as described in the tooltip beside the upload icon.

If I exclude a competitor does that exclude all search terms that they have appeared on?

Ignored Search Terms

Adding terms you do not care about to Ignored Search Terms helps Adthena learn faster.  If you add a search term to Ignored, Adthena will no longer search for it and therefore the term will no longer appear in your reports. 

All Search terms list all available competitors in your account, whilst Search terms included list those search terms already included in your group.

Ignore a single or multiple search terms

1. Select All search terms
2. Filter by the search term in the search box
3. Click on Add or filter and Add All

Remove a single or multiple search terms

1. Select Search terms included
2. Filter by the search term in the search box
3. Click on Add or filter and Add All

Add or Remove search terms from the group in bulk

This can be achieved by via a CSV upload and select Add all or Remove all.  To use this feature be sure to use the correct file formatting, as described in the tooltip beside the upload icon.

You can also ignore a search term in Search Term Detail

1. Navigate to Search Terms on the left hand side panel and click on Search Term Detail
2. Click on a search term you wish to edit
3. Click X to Ignore search term

And from within your Search Term Groups

1. Go to Settings > Group Management > Search Term Groups
2. Select a group and click Edit 
3. Click on a search term you wish to edit
4. Click X to Ignore search term

 

Rejected Opportunities

If you add a search term to Rejected Opportunities, Adthena will no longer suggest it in Search Term Opportunities.

All search terms list all available competitors in your account, whilst Search terms included list those search terms already included in your group.

Ignore a single or multiple search term opportunity

1. Select All search terms
2. Filter by the competitor in the search box
3. Click on Add or filter and Add All

Remove a single or multiple search terms

1. Select Group Competitors Only
2. Filter by the competitor in the search box
3. Click on Add or filter and Add All
4. Or add in bulk via a CSV upload and select Add all

Add or Remove search terms from the group in bulk

This can be achieved by via a CSV upload and select Add all or Remove all.  To use this feature be sure to use the correct file formatting, as described in the tooltip beside the upload icon.

FAQs

I recently ignored a competitor but can still see them in the date range past 30 days. Why?

When displaying data beyond the last 30 days, we only use the relevant competitors at the time of our data rebuild. Once the next weekly or monthly data rebuild has been completed, the competitor changes made will be reflected in the application.

Weekly data is rebuilt every Sunday and will be available in the application on the following Monday. Monthly data is rebuilt on the first of every month and will be available in the application on the 2nd of the month.