Search Term Settings

Search Term Settings, accessible by clicking the cog icon in the top-right corner of the application, allows you to manage and configure the search terms in your account. This article will guide you through how to use these settings effectively.

• Hourly Terms
• Priority Terms
• Bing Infringement Terms (limited availability)
• FAQ

Hourly Terms 

With Hourly Terms you can decide which brand and generic terms to monitor hourly in Time-Of-Day Analysis and gain extra protection on your Infringement Rules. When you add a term to the Hourly Terms groups, it undergoes hourly indexing, ensuring that Adthena considers it relevant to your market. Consequently, the term will always be present in your reports.

Since Hourly Terms power Infringement Rules, before you can create your first rule, you need to decide which search term(s) you would like to monitor hourly.  Note that deleting all the terms in an Infringement Rule will also delete the rule itself.  

All search terms list all available search terms in your account, whilst Search terms included shows you which search terms are already included in your group.

Ignore a single or multiple search terms

1. Select All search terms
2. Filter by the search term in the search box
3. Click on Add or Add All

Remove a single or multiple search terms 

1. Select Search terms included
2. Filter by the search term in the search box
3. Click on Add or Add All

Add or Remove search terms from the group in bulk

This can be achieved by via a CSV upload and select Add all or Remove all.  To use this feature be sure to use the correct file formatting, as described in the tooltip beside the upload icon.

Priority Terms

A Priority Term is a search term that has been deemed important to the success of your marketing campaign. Adding a term into the Priority Terms group ensures Adthena considers it relevant to your market (so it will remain in your reports) but it does not override the index optimization AI.  

If a search term is already included in Hourly Terms, you do not need to add it to Priority Terms, as both groups ensure a search term remains relevant in your account.

All search terms list all available search terms in your account, whilst Search terms included shows you which search terms are already included in your group.

Add a single or multiple search terms

1. Select All search terms
2. Filter by the search term in the search box
3. Click on Add or Add All

Remove a single or multiple search terms 

1. Select Search terms included
2. Filter by the search term in the search box
3. Click on Remove or Remove All

Add or Remove search terms from the group in bulk

This can be achieved by via a CSV upload and select Add all or Remove all.  To use this feature be sure to use the correct file formatting, as described in the tooltip beside the upload icon.

Bing Infringement Terms

Bing Desktop at National level monitoring is available in the following countries:

• Australia
• France
• Germany
• Netherlands
• New Zealand
• United States
• United Kingdom

Bing Infringement Terms power Bing Infringement Rules, so before you can create your first rule, you need to decide which Bing search term(s) you would like to add into this group.  Note that deleting all the terms in an Infringement Rule will also delete the rule itself.

All search terms lists all available search terms in your account, whilst Search terms included shows you which search terms are already included in your group.

Add a single or multiple search terms

1. Select All search terms
2. Filter by the search term in the search box
3. Click on Add or Add All

Remove a single or multiple search terms 

1. Select Search terms included
2. Filter by the search term in the search box
3. Click on Remove or Remove All

Add or Remove search terms from the group in bulk

This can be achieved by via a CSV upload and select Add all or Remove all.  To use this feature be sure to use the correct file formatting, as described in the tooltip beside the upload icon.

FAQs

How do I increase or reduce my Hourly Terms allowance?

Please reach out to your Account Manager to increase this limit.

 

Will I see data for all Hourly Terms in other areas of platform?

No. Only terms with search volume, that are not misspellings or close variants, will appear throughout the platform. 

 

Once I've added a term to the Priority Search Terms group, when should I expect to see data?

Within 2-5 days.  If the status hasn't changed after this time, please reach out to support.

 

Are Brand & Brand Generics automatically deemed relevant by Adthena?

No.  If you want to ensure your Brand and Brand Generic terms are kept in your Whole Market View, you should add them either into the Hourly Terms or Priority Terms group.