Search Term Settings allows you to configure the search terms in your account.
Hourly Terms
With Hourly Terms you can decide which brand and generic terms to monitor hourly in Time-Of-Day Analysis and gain extra protection on your Infringement Rules. Adding a term into the Hourly Terms groups also ensures Adthena considers it relevant to your market, so it will remain in your reports.
Ignore a single or multiple search terms
- Select All search terms
- Filter by the search term in the search box
- Click on Add or filter and Add All
Remove a single or multiple search terms
- Select Search terms included
- Filter by the search term in the search box
- Click on Add or filter and Add All
- Or add in bulk via a CSV upload and select Add all
Add or Remove search terms from the group in bulk
This can be achieved by via a CSV upload and select Add all or Remove all. To use this feature be sure to use the correct file formatting, as described in the tooltip beside the upload icon.
Infringement Rules
Hourly Terms power Infringement Rules, so before you can create your first rule, you need to decide which search term(s) you would like to monitor hourly. Note that deleting all the terms in an Infringement Rule will also delete the rule itself.
Priority Terms
A Priority Term is a search term that has been deemed important to the success of your marketing campaign. Adding a term into the Priority Terms group ensures Adthena considers it relevant to your market (so it will remain in your reports) but it does not override the scrape optimisation AI.
Bing Infringement Terms
Bing Infringement Terms power Bing Infringement Rules, so before you can create your first rule, you need to decide which Bing search term(s) you would like to add into this group. Note that deleting all the terms in an Infringement Rule will also delete the rule itself.
If you do not have Bing enabled in your account but would like to track this activity, please reach out to your Customer Success Manager.
FAQs
How do I increase or reduce my Hourly Terms allowance?
Please reach out to your Account Manager to increase this limit.
Will I see data for all Hourly Terms in other areas of platform?
No. Only terms with search volume, that are not misspellings or close variants, will appear throughout the platform.
An Infringement Rule has disappeared from my account. Can you tell me who deleted it?
No, currently we can not tell who deleted it.
Are Brand & Brand Generics automatically deemed relevant by Adthena?
No. If you want to ensure your Brand and Brand Generic terms are kept in your Whole Market View, you should add them either into the Hourly Terms or Priority Terms group.