Filters and Saved Filters

Filters allow you to quickly refine charts and tables by individual competitors, Competitor Groups, Search Terms, Search Term Groups, and your Google Ads campaigns (if your Google Ads account is linked to your Adthena domain). This filtering functionality is available across key views, including:

• Market Trends
• Market Share
• Search Term Detail
• Google Shopping
• Brand Radar
• Time-Of-Day Analysis
• Device Market Overview
• Search Term Opportunities
• Top Ads

In this article, we’ll guide you through how to use filters effectively.

• Apply a Filter
• Saved Filters
• Saved Filters Settings

Apply a Filter

1. Open the report you want to filter.
2. Select the filter category (dropdown) you'd like to use.
3. Choose your filter options and click Apply to update the data view.

Search Term Groups Filter Tips:

• AI-generated search term groups are hidden by default. To view them, click the three dots in the bottom left corner of the Search Term Groups dropdown and select the box next to Show AI Groups.
• The search box uses the contains search function to find all search terms and groups that include a specific word.

Saved Filters

Saved Filters allow you to save custom filter combinations for quick access across different reports in Adthena. This helps streamline frequent searches and improve efficiency. You can create and save as many filter combinations as you like, and even share them with teammates.

Saved Filters can also be used in Scheduled Reports, so filtered results are delivered directly to your inbox.

Important Notes:

• Editing Filters: You can’t delete groups included in a Saved Filter until the filter is updated to remove them.
• Renaming Groups: If a group is renamed, any associated filters will automatically reflect the new name.
• Disappearing Terms or Competitors: If some search terms or competitors no longer appear when reapplying a Saved Filter, it may be because Adthena’s Whole Market updates daily. These updates may exclude terms or competitors no longer relevant to your market.

To avoid losing access to key terms or competitors, add them as Priority Terms or mark them as a Named Competitor to keep them in your account.

Create a Saved Filter

Select your desired filter combination, click Apply and then Save filter.  Give the Filter a relevant name, then Save filter to finish.

Apply a Saved Filter

Go to your desired page (e.g., Market Trends), click the Saved Filters dropdown and select your preferred filter. This lets you quickly filter chart or table data with minimal effort.

Edit a Saved Filter 

Once a saved filter is applied, you can edit it by simply removing or adding the filter combinations and then clicking Save filter.

Remove a Filter

Click on Clear all to remove a filter.

Saved Filters Settings

To manage your Saved Filters you've created, as well as any shared with you by other users in your account, click the Settings () icon located in the top-right corner of your Adthena account, then select Saved Filters from the dropdown menu. 

The table shows the filter name, who it was created by, the name of the user who last modified it, when it was last modified and if it has been shared. This is also where you can share, rename or delete a filter.

Rename a Saved Filter

To rename a saved filter, click the Edit button in the Actions column next to the filter you want to update.

Share a Saved Filter

By default, Saved Filters are only visible to you. To share one with your team, click Share in the Actions column. The filter will then be accessible to your teammates.

Delete a Saved Filter

Click the trash can icon in the Actions column.