Search Term Settings

Search Term Settings is where you can manage hourly, priority, and Bing terms within your account.

• Search Term Prioritization
• Navigate to Search Term Settings
• Hourly Terms
• Priority Terms
• Bing Infringement Terms

Search Term Prioritization

An account might produce more relevant search terms than the allowed limit. When this happens, Whole Market View prioritizes the terms in the following order:

1. Brand Activator terms.
2. Hourly terms ranked by volume.
3. Priority terms ranked by volume.
4. User managed search term groups ranked by volume.
5. Brand terms ranked by volume.
6. All other search terms ordered by volume (deemed relevant by AI).

Navigate to Search Term Settings

To access Search Term Settings, click the Settings () icon located in the top-right corner of your Adthena account, then select Search Term Settings from the dropdown menu.

Hourly Terms

Hourly Terms are brand or generic search terms you choose to monitor every hour. Adding terms to this group ensures they’re always treated as relevant to your market, so they consistently appear in your reports. Hourly Terms are required for both Time-of-Day Analysis and SERP Tracker Rules so you’ll need to set them before creating your first rule.

Edit Hourly Terms

All search terms list all available search terms in your account, whilst Search terms included shows you which search terms are already included in your group. You can also view how many hourly terms are included in your contract and how close you are to your limit. To increase your hourly term allowance, contact your Account Manager. You can download the list of terms as a CSV file by clicking CSV Export in the top-right corner of the table.

1. Click on Edit to the right of the Hourly Terms row. 
2. Click on Remove or Remove All to remove search terms. Please note that removing all hourly terms will automatically delete SERP tracker rules, but not auto takedown rules.
3. You can choose to filter by the specific search term in the search box.
4. For bulk additions, you can upload a CSV file. Please ensure your file:
   • Is in UTF-8 format
   • Contains a single column with one search term per row
   • Exclude headers

✅ Correct format examples:

search engine marketing

ppc

paid search

❌ Avoid including:

paid search, search ads, ppc

[sem]

+sem

'search engine marketing'

"paid search"

Priority Terms

Priority Terms are search terms you consider important to your marketing strategy. Adding them ensures they’re always treated as relevant to your market and consistently appear in your reports. This feature lets you override a term’s “Not in Market” status, marking it as Accepted in your Whole Market View. Please allow 2–5 days for data to appear after adding a term.

NOTE: If a term is already in the Hourly Terms group, there's no need to add it to Priority Terms, as both groups ensure the term remains active in your account.

Edit Priority Terms

All search terms list all available search terms in your account, whilst Search terms included shows you which search terms are already included in your group. You can also view how many priority terms are included in your group at the top of the table. You can download the list of terms as a CSV file by clicking CSV Export in the top-right corner of the table.

1. Click on Edit to the right of the Priority Terms row. 
2. Click on Remove or Remove All to remove search terms.
3. You can choose to filter by the specific search term in the search box.
4. For bulk additions, you can upload a CSV file. Please ensure your file:
   • Is in UTF-8 format
   • Contains a single column with one search term per row
   • Exclude headers

✅ Correct format examples:

search engine marketing

ppc

paid search

❌ Avoid including:

paid search, search ads, ppc

[sem]

+sem

'search engine marketing'

"paid search"

Bing Infringement Terms

Bing Infringement Terms are required to create Bing SERP Tracker Rules. Before setting up your first rule, you'll need to add the relevant Bing search terms to this group. Keep in mind that if all terms are removed from a rule, the rule will be deleted automatically.

For SERP Tracker only, we currently monitor Bing Desktop at National level in the following countries:

• Australia
• France
• Germany
• Netherlands
• New Zealand
• United States
• United Kingdom
• India
• Canada
• Brazil
• Japan
• Mexico
• South Korea

Edit Bing Infringement Terms

All search terms list all available search terms in your account, whilst Search terms included shows you which search terms are already included in your group. You can also view how many Bing Infringement terms are included in your contract and how close you are to your limit. To increase your Bing Infringement term allowance, contact your Account Manager. You can download the list of terms as a CSV file by clicking CSV Export in the top-right corner of the table.

1. Click on Edit to the right of the Bing Infringement Terms row. 
2. Click on Remove or Remove All to remove search terms.
3. You can choose to filter by the specific search term in the search box.
4. For bulk additions, you can upload a CSV file. Please ensure your file:
   • Is in UTF-8 format
   • Contains a single column with one search term per row
   • Exclude headers

✅ Correct format examples:

search engine marketing

ppc

paid search

❌ Avoid including:

paid search, search ads, ppc

[sem]

+sem

'search engine marketing'

"paid search"