Device

Device provides a quick overview of performance across different devices, allowing you to easily understand your competitors' strategies over the past 30 days.

• Navigate to Device
• Date Picker
• Export data
• Filters
• Mobile vs Desktop Summary

Navigate to Device

To view the Device report, go to the left-hand navigation menu, click on the Market tab, and select Device from the dropdown list.

Date Picker

The date picker, located in the top-right corner, is fixed to the last 30 days and cannot be modified.

Export data

Click on the CSV Export button in the top right corner to download a CSV file.

Filters

Users can refine and personalize your data view by using Filters and Saved Filters, allowing you to include or exclude data by:

• Search term groups
• Individual search terms
• Competitor groups
• Specific competitors
• Linked Google Ads campaigns

Terms Coverage

Most Adthena reports let you filter data by Whole Market or My Terms:

• Whole Market: Includes all search terms where your brand has appeared, along with related terms where your competitors have appeared (paid or organic) in the past 30 days.
• My Terms: Shows only the search terms where your brand has appeared (paid or organic) in the past 30 days. Separate lists are provided for desktop and mobile.

Note: Only terms with a minimum monthly search volume are shown. This threshold varies by location.

Mobile vs Desktop Summary

The chart displays the Paid Impression Share for your top ten competitors across each device. To remove a competitor, simply hover over their domain and click the 'X'. You can filter the chart to display only Mobile or Desktop Paid Impression Share by clicking the respective labels. To download the chart, click the download button in the top right corner of the chart and select a format—PNG, JPEG, or SVG.

The table below offers a more detailed breakdown of the factors contributing to each competitor's Impression Share.

Understanding the Competitor Table

• Competitor - Lists all competitors that have appeared on either Paid or Organic search terms.
• Mobile Paid Impression Share - The percentage of total mobile impressions on relevant search terms where the competitor's paid ads appeared during the selected time period.
• Desktop Paid Impression Share - The percentage of total desktop impressions on relevant search terms where the competitor's paid ads appeared during the selected period.
• Mobile Average Position - The average position of the competitor's paid mobile ads during the selected time period. 
• Desktop Average Position - The average position of the competitor's paid desktop ads during the selected time period. 
• Mobile Search Terms - represent the total number of search terms on mobile ads where the competitor appeared in Paid or Organic results.
• Desktop Search Terms - represent the total number of search terms on desktop ads where the competitor appeared in Paid or Organic results.