Search Term Groups

Search Term Groups can represent products, categories, themes, or any other segment that may be useful to you.

The groups can be resorted by clicking on the Group Name, Group type, Search terms, or Locations headers. 

Group type indicates if a search term group is a Standard or Brand type group:

Brand: These groups allow you to specifically segment any brand and brand generic search terms. Adthena provides AI-generated Brand groups to track your brand and brand generic search terms. You can add an unlimited amount of additional brand terms to your own Brand groups (as long as your brand is contained in those terms) to ensure none are missed.

Standard: These groups allow you to choose from terms discovered by Adthena’s Whole Market. Adthena has given you a head start by segmenting your market using AI into Standard groups, producing industry standard categories based on Google’s taxonomy. This can result in up to 150 new ways to segment your industry, helping you discover more search term opportunities and analyze competitor sets with greater detail. On top of this, you can create an unlimited amount of additional groups to segment your market in any way you like.

The groups are further categorized in two ways:

Adthena Artificial Intelligence: AI Categorization surfaces search term insights at a scale and speed which exceeds any human expertise. These dynamic groups use Adthena's Artificial Intelligence (AI) in the form of convolutional neural networks) and can be identified by the symbol to the left of the group in the list. These groups are automatically created and managed by Adthena's Artificial Intelligence and cannot be edited or deleted by the user.

AI Groups are only available English, French, German and Spanish Whole Market View accounts.

User Managed: These groups are manually created by the user.

Search terms is the total number of terms in that group and Locations is the number of locations selected for each the search term groups.

A to the left of a search term group indicates the group contains one or multiple Hourly Terms. Click into the group to see those terms.

 

Create a new search term group:

1. Click on the cog in the upper right-hand corner of the Adthena interface on any page.
2. Click Search Term Groups.
   
3. Click Create new group.  
4. Follow Steps 1 to 3 

Step 1:

1. Select your group type; either Standard or Brand.
2. Enter a name for your group in the Group name box.

Step 2:

1. Mark the checkbox next to each location that you wish your group to apply to.
2. Click Next Step.

Step 3:

1. All Search terms represents all the available search terms in your account.  Select each search term that you wish to have in your search term group by marking the check box to the left of the term. Optionally, you can also import a CSV file of terms by selecting the Import drop-down and clicking Upload CSV.
   
   
2. Once a search term is added to the group, you will get a confirmation banner, letting you know that your group has been created.
   
   

Edit a search term group:

Once a group has been created you have the option to edit the group name, search terms and which location(s) the group is available in.  Group Type can only be modified when creating a new group.

1. While in Search Term Groups, click Edit next to the group you would like to edit.
   
   
   
   
2. Make the needed changes to the group, including adding or removing search terms.

Note that changes to terms are instantly saved as you add them, location changes are saved after clicking Save in the Select the locations you want to apply this group to box.

 

Delete a search term group:

1. While in Search Term Groups, click on the X button next to the group you'd like to delete.
   
   
   
2. Click the Delete button after reading the confirmation pop-up.
   
   

Table content

Search Term: The list of terms that have been added to the group

Status: Search terms in your Whole Market are labelled 'Accepted' and will be taken into account throughout the app.  Search terms not in your Whole Market will have an explanation for why they are not taken into account.  For example:Low Volume, Not in Market, Misspelling/Close Variant or Queued for research.

Market Share: Percentage of total relevant impressions attributed to this search term.

#Competitors: Count of Competitors we have seen appear on the search term in the last 30 days across both Paid and Organic.

Share of Impressions: Estimated  percentage of impressions on this search term that you have appeared on in the last 30 days. Note that this is only for Text Ads and not PLA's.

The table can be sorted by clicking on the headers and data can be exported as a CSV file. 

 

FAQs

How do I see a list of search terms included in a group?

After a Search Term Group is created, you might want to check the search terms that have been added to each Group. You can do so by following these steps: 

• You might need to navigate to following pages (see the arrows on the lower, right side).
• Once you locate the Group you want to review, click on the button Edit and this will display a list of the terms

Why is X category missing from my Adthena account?

Google AdWords Taxonomies do not cover all categories extensively. If you have any questions about the Deep Learned Groups in your account please contact your Customer Success Manager.