Search Term Groups

Search Term Groups allow you to organize your search terms in a way that reflects your business structure, product lines, or strategic priorities. They help segment data across the application, making insights easier to analyze and act on. You can also use Search Term Groups to include additional search terms that are important to your business, ensuring your reporting stays relevant and aligned to your goals.

• Navigate to Search Term Groups
• Search Term Group Table
• Search Term Group Column Headers
• Create a New Search Term Group
• Search Term Acceptance & Rejection Rules
• Edit a Search Term Group
• What happens after your upload
• Bulk Download Search Term Groups
• Delete a Search Term Group

Navigate to Search Term Groups

To manage your Search Term Groups, click the Settings () icon located in the top-right corner of your Adthena account, then select Search Term Groups from the dropdown menu. 

Search Term Group Table

You can sort the list of groups by clicking on the column headers, each of which provides specific information:

• Group Name: The name of the search term group. You can edit the name at any time by clicking the 'Edit' button on the far right of the row.
• Group Type: Indicates whether the group is a Standard or Brand group. Group type can only be modified when creating a new group.
  • Brand Groups: Used to segment brand-specific and brand-generic search terms. Adthena provides AI-generated Brand groups to help track these terms. You can also add unlimited additional brand terms, as long as your brand name is included.
  • Standard Groups: Standard groups can include any search terms both brand and generic. You can create unlimited custom Standard groups, and a single search term can belong to multiple groups.
• Search Terms: The total number of terms included in the group.
• Locations: The number of locations selected for each search term group.
• Edited On: The date when the group was last modified.
• Edited By: The user who last updated the group.

Search Term Group Categories:

• Adthena AI Groups: These groups are automatically created and maintained using Adthena's AI. They are dynamic, cannot be edited or deleted, and are available only for Whole Market View accounts in English, French, German, and Spanish.
• User Managed: These groups are manually created by the user.

Additional Indicator:

• A to the right of a group indicates it contains one or more Hourly Terms. Click the Edit button to view these terms in detail.

Search Term Group Column Headers

Within each search term group, you will see the table has several column headers. These are defined as:

• Search Term: The list of terms that have been added to the group
• Status: Indicates whether the search term is part of your Whole Market. 'Accepted' terms are active and used in insights across the app. Terms not included will show a reason, such as:
  • Low Volume - Search term is below our volume threshold.
  • Not in Market - Search Term is not relevant to your Whole Market or you've exceeded your search term cap.
  • Misspelling/Close Variant - Google has deemed this search term as a misspelling/close variant.
  • Queued for Research - Search term is being evaluated for volume and relevancy to your Whole Market. 
• Market Share: Percentage of total relevant impressions attributed to this search term.
• #Competitors: Count of Competitors we have seen appear on the search term in the last 30 days across both Paid and Organic.
• Share of Impressions: Estimated  percentage of impressions on this search term that you have appeared on in the last 30 days. Note that this is only for Text Ads and not PLA's.

The table can be sorted by clicking on the headers and data can be exported as a CSV file. 

Create a New Search Term Group

• Click the Settings () icon located in the top-right corner of your Adthena account, then select Search Term Groups from the dropdown menu. 
  
• Click Create new group.
• Select your group type; either Standard or Brand.
• Enter a name for your group in the Group name box.
• Mark the checkbox next to each location that you wish your group to apply to.
• Click Next Step.
• All Search terms represents all the available search terms in your account.  Select each search term that you wish to have in your search term group by marking the check box to the left of the term. Optionally, you can also import a CSV file of terms by selecting the Import drop-down and clicking Upload CSV.
• Once a search term is added to the group, you will get a confirmation banner, letting you know that your group has been created. NOTE: It takes approximately 72 hours for data to appear in app for newly added search terms.

Search Term Acceptance & Rejection Rules

✅ Allowed

The following rules describe what is permitted when creating a term: 

• Word Limit: Terms must contain 10 words or fewer.
• Valid Starting Characters: Terms must begin with a letter, digit, currency symbol, or +.
• Permitted Symbols: The following characters are allowed within a term:
  • Hyphens (-)
  • Apostrophes (within a term)
  • Ampersands (&)
  • Periods (within the text, but not at the end)
  • Plus signs (+)
  • Accented characters
• Plus at End: Terms may end with a plus sign (+). Example: "Disney+" → Accepted

• Periods within Text: Periods are allowed within a term, as long as they are not the final character. Example: “8 ft. ladder” → Accepted

❌ Not Allowed

The following formats or characters will cause a term to be rejected:

• Word Limit: Terms containing more than 10 words are not allowed. 
• Invalid Starting Characters: Terms beginning with -, /, _, or ' will be rejected.
• Blocked Symbols: Colons (:), parentheses (), commas (,), question marks (?), pipes (|), at signs (@), percent signs (%), and emojis will cause rejection.

• Period at End: A term cannot end with a period. Example: “8 ft.” → Rejected

Edit a Search Term Group

After creating a Search Term Group, you can update the group name, search terms, and the locations where the group applies. However, please note that the Group Type (Standard or Brand) is set during creation and cannot be changed later. There is no version history available, so any changes made are final unless manually undone.

How to Edit a Group:

1. Go to the Search Term Groups page.
2. Click the Edit button next to the group you want to update.
3. Make your desired changes, such as adding or removing search terms.

Tracking Changes:

On the Search Term Groups page, you can track group updates through the following columns:

• Edited On: Displays the most recent edit date.
• Edited By: Shows the name of the user who made the last change.

These columns make it easy to monitor recent edits and identify groups that may need attention.

Saving Changes:

• Search term updates are saved automatically as you make them.
• Location changes, however, must be saved manually. Be sure to click Save in the “Select the locations you want to apply this group to” section to apply location updates.

What happens after your upload

Once the upload is complete, the search terms will appear in the group. If any of the terms are brand new and have not previously been tracked, Adthena will begin collecting data for them from this point. It typically takes around 48 hours for data to start populating for these new terms.

Bulk Download Search Term Groups

In the Search Term Groups section, you’ll notice a download icon in the top-right corner. Clicking this icon will trigger an email with a link to download a CSV file—usually within a few seconds.

You can apply filters beforehand to download only the specific groups you need. The CSV will include all selected search term groups along with their associated search terms, plus key details such as:

• Location
• Whether the group was generated by Adthena
• If the search term is an hourly term
• Group Type (Standard or Brand)
• Group Name
• Search Term
• The status of each search term

Important: The download link expires after 7 days. However, you can always generate and download the file again if needed.

Delete a Search Term Group

• While in Search Term Groups, click on the X button next to the group you'd like to delete.
   
• Click the Delete button after reading the confirmation pop-up.