All Competitors lists all the advertisers that we have seen appear at the same time as you across Paid, Organic, Desktop and Mobile.
The list can be filtered by adding the domain into this search bar and clicking on Filter.
The middle column shows the percentage of your terms that the competitor has appeared on (inwards overlap) versus the percentage of competitor terms that you have appeared on in the right column (outwards overlap).
Both columns can be sorted at the top and all data can be exported as a CSV file.
A competitor is deemed relevant if they consistently have an inward AND outward overlap of +1.5%. Competitors below this minimum threshold will not automatically appear in the app but you can see data by adding them as a 'Named Competitor' and data will be available from the next day.