All Competitors

All Competitors shows the advertisers that appeared alongside you across Paid and Organic channels on both Desktop and Mobile platforms.

• Navigate to All Competitors
• Export Data 
• Filters
• All Competitors Table 
• Important Notes About Competitors 

Navigate to All Competitors

To view the All Competitors report, go to the left-hand navigation menu, click on the Competitors tab, and select All Competitors from the dropdown menu.

Export data

Click on the CSV Export button in the top right corner to download a CSV file.

Filters

To filter the list, enter a domain in the search bar and press Enter. You can also sort both columns by clicking the column headers.

All Competitors Table

The All Competitors table shows the following data:

• Competitor – Displays the domain of the competing advertiser.
• Percentage of Your Terms the Competitor Appears On – Known as inward overlap. This shows how often the competitor shows up on the same search terms as you. 
• Percentage of Competitor’s Terms You Appear On – Referred to as outward overlap. This indicates how frequently you appear on the same search terms as the competitor. 

Important Notes About Competitors

• An advertiser is classified as an in-market competitor if they consistently have both inward and outward overlap greater than 1.5%. Competitors below this threshold won’t appear in Adthena by default. However, you can still view their data by adding them as a Named Competitor—the data will become available within a few days.
• If a competitor’s domain no longer exists, we’re unable to track it, and their data (including historical data) is removed from the app. As a result, you won’t be able to filter by that domain in the All Competitors view.
• If the competitor has simply exited the market but the domain is still live, you can add them as a Named Competitor to access their historical data.
• If your domain doesn’t show 100% in both overlap columns, it’s likely due to how your priority and ignored search terms are configured.
  • Adding priority terms that you don’t appear on will lower the inward overlap (% of your terms the competitor appears on).
  • Adding ignored terms that you normally do appear on will lower the outward overlap (% of competitor terms you appear on).