All Competitors lists all the advertisers that we have seen appear at the same time as you across Paid, Organic, Desktop and Mobile.
The list can be filtered by adding the domain into this search bar and clicking on Filter.
The middle column shows the percentage of your terms that the competitor has appeared on (inwards overlap) versus the percentage of competitor terms that you have appeared on in the right column (outwards overlap).
Both columns can be sorted at the top and all data can be exported as a CSV file.
If a competitor has an inwards overlap less than 1.5%, this means Adthena does not deem them as relevant and they will not appear in the app. You can of course override this by adding them to 'Named Competitors' and data will be available from the next day.