While both Adthena and Google Ads offer valuable insights for search marketing, they differ in how data is captured and reported. Here's a side-by-side comparison:
| Adthena | Google Ads |
|---|---|
| Search term–driven | Keyword–focused |
| Shows data only when your ad appears on the first page of the search results | Includes traffic from the second page onward, which can add up over time |
| Tablet data is grouped with Desktop | Separates data by Computer, Mobile, and Tablet |
| Focuses on Search results only (no Display Network or Search Partners) | Includes Display Network data in Search with Display Select campaigns |
| Share of Impressions includes searches with no ads shown at all | Impression Share includes only searches where at least one ad was shown |
| Each Adthena account is limited to one country | Google Ads accounts can target multiple countries within one account |