What’s the Difference Between Adthena and Auction Insights?

Auction Insights allows you to compare your performance with other advertisers who are participating in the same auctions as you. It provides insights into a specific group of competitors relevant to those auctions.

On the other hand, Adthena offers a broader competitive view by scanning all auctions, even those you’re not directly participating in. This allows Adthena to identify a wider range of competitors, including niche ones that you might not be aware of. As a result, Adthena provides a more comprehensive competitive analysis across the entire market.