Auction Insights allows you to compare your performance with other advertisers who are participating in the same auctions as you. It provides insights into a specific group of competitors relevant to those auctions.
On the other hand, Adthena offers a broader competitive view by scanning all auctions, even those you’re not directly participating in. This allows Adthena to identify a wider range of competitors, including niche ones that you might not be aware of. As a result, Adthena provides a more comprehensive competitive analysis across the entire market.