My dashboard works but why am I getting errors when I change the dates?
Adthena data is segmented daily for the last 30 days, weekly when viewing data older than 30 days but within the last 13 months, and monthly after that.
This means errors can be expected when trying to segment Adthena data from the last 6 weeks daily, or if you’re blending Adthena data with other data sources and mixing date segmentations across them.
Why can't I select a drop-down filter for search term/search term group?
Search terms and search term groups are parameters/filters, while you can easily filter for individual terms/groups (or multiple terms/groups at a time), it needs to be done through the parameter as it’s not compatible with the drop-down filter widget.
You can add a parameter filter (input box) to your dashboard to enable viewers to filter for different values.
Segmented Market Trends/Share
When I view data for all my search term groups together, it's not accurate, even though the data for each group individually is - why?
The segmented data isn't meant to be combined or re-aggregated, if you'd like to see a total or aggregated view across multiple groups, you'll need to use the regular Market Trends/Share endpoint.
For example, if you select 2 search term groups in this API endpoint, one where you have 10% market share and one where you have 80% market share, if you start combining this output further you would be re-aggregating already aggregated data. The average market share in this case would be 45%, because Looker will simply be taking the two numbers and averaging them, whereas our calculations take into account the underlying data and volume in the groups.
When you select multiple search term groups in the regular Market Trends/Share endpoint, the calculation for the total will be pulled directly from the API rather than calculated in Looker, so it will accurately reflect the data.
Why doesn't Looker data match Adthena data?
If all the parameters accurately reflect the same view, it’s possible you’re re-aggregating data. For example, if you’re taking data from the last 30 days and grouping it by week rather than Adthena’s daily aggregation, you are re-aggregating already aggregated data.
Why does my Looker trend chart shows different competitors to Adthena when I select Avg. Position or Avg. CPC?
In the platform, the top 10 competitors we showcase for these metrics are selected based on their market share - to make sure we show you competitors that are the most relevant. If you pull this data into Looker, to get the same view you would need to blend market trends Avg. Position or Avg. CPC with market trends Share Of Clicks and sort your chart by Share of Clicks.
Without blending the data, you can still use the Avg. Position / Avg. CPC metrics, but you will have the default sorting options of metric ascending/descending, competitor, or date instead.
Why does Looker pull in numbers instead search terms when I select 'search term'?
In the context of Market Share, search term is a parameter (filter) or a metric (count of terms a competitor has appeared for), not a dimension. Please refer to the in-app view for this end-point to see what data can be expected in the output.
Why can’t I segment my Looker data by date/use a time series chart?
The data in the market share section of Adthena includes metrics for a specific time period. You can view the data for different date ranges, but in the context of Market Share date is a parameter/filter, not a dimension - if you’d like to view metrics over time, market trends can provide this as the data there is broken down by time period.
Why isn't my Adthena data isn’t pulling through into Looker?
Double-check the parameters in the set-up - if you want data for both mobile and desktop you will need to connect the dataset twice, once per device. The platform doesn’t currently provide a total device view so selecting total in the parameter will cause errors: