Whole Market View customers
To optimize our services, we request access to your Google Ads account. Once linked, we will exclusively synchronize data from your keyword and search term reports across desktop and mobile platforms. All data is anonymized before being ingested into our system, enabling you to fully leverage Adthena’s powerful time-saving and performance-enhancing features.
Leverage Search Term Opportunities
Search Term Opportunities shows where competitors are running ads and you’re not. By linking your Google Ads account, you’ll uncover missed opportunities—like high-potential terms not in your keyword list, or existing keywords not appearing on page one due to low bids, pauses, or negative keywords.
Competitor Landscape Expansion
During the first 30 days of onboarding, Adthena models a bespoke search landscape specific to your brand/domain. This refinement process doesn’t end after onboarding; we continually monitor your market for changes, including new product categories, destinations, and emerging popular search terms.
This process works effectively without linking your Google Ads account to Adthena, but by doing so, the model can learn about your market even faster. This ensures that your key terms are included in Adthena from day one, and any new keywords you add to your campaigns in the future are immediately captured by the tool.
Brand Spend Estimations
Linked accounts also impact the machine-learning model that calculates nightly estimated CPCs and CTRs for each competitor based on their observed positions. This model continually learns and adapts to your market, and linking your Google Ads data accelerates this process, improving the accuracy of estimates more quickly. This is especially beneficial for brand-specific terms, which can be harder to estimate due to their unique nature.
Measure Outcomes and Optimize Insights
To ensure Adthena delivers value, we ask clients to label any changes in Google Ads, such as adding terms suggested by Adthena. With access, we can track the performance of these labeled changes and proactively offer improved recommendations if they’re not achieving the expected results
What else you unlock by linking
Decision Intelligence
Decision Intelligence joins your own Google Ads performance data with Adthena's whole-market data to identify a specific, confirmed issue in your account (such as rising CPCs, declining CTR despite stable ad position, or competitor brand bidding affecting your conversion rate) and deliver a specific recommended action in response, not a dashboard or a chart, but a specific action. Because the problem is detected in your own account data first, you know it's a real issue in your account, and Adthena's market data is then used to explain why it's happening and what to do about it.
A linked Google Ads account is required for Decision Intelligence. Without it, Adthena has no account-level data to detect a problem against in the first place.
Decision Intelligence is in early access. To get it for your account, speak to your Customer Success Manager.
Brand Activator
To calculate in-app savings and report on ad clicks, Brand Activator requires your Google Ads account to be linked to Adthena.
Existing Brand Activator customers
Upgrading from legacy Google Ads linking to MCC linking doesn't affect Brand Activator. Existing connections stay in place, so savings calculations continue uninterrupted, and there's no need to pause Brand Activator during the migration, it can keep running as normal throughout.
One exception: if new Google Ads accounts are added during or after the migration, click tracking for those accounts may be affected.