Why link your Google Ads account?

Whole Market View customers

To optimize our services, we request access to your Google Ads account. Once linked, we will exclusively synchronize data from your keyword and search term reports across desktop and mobile platforms. All data is anonymized before being ingested into our system, enabling you to fully leverage Adthena’s powerful time-saving and performance-enhancing features.

Leverage Search Term Opportunities

Search Term Opportunities shows where competitors are running ads and you’re not. By linking your Google Ads account, you’ll uncover missed opportunities—like high-potential terms not in your keyword list, or existing keywords not appearing on page one due to low bids, pauses, or negative keywords.

Competitor Landscape Expansion

During the first 30 days of onboarding, Adthena models a bespoke search landscape specific to your brand/domain. This refinement process doesn’t end after onboarding; we continually monitor your market for changes, including new product categories, destinations, and emerging popular search terms.

This process works effectively without linking your Google Ads account to Adthena, but by doing so, the model can learn about your market even faster. This ensures that your key terms are included in Adthena from day one, and any new keywords you add to your campaigns in the future are immediately captured by the tool.

Brand Spend Estimations

Linked accounts also impact the machine-learning model that calculates nightly estimated CPCs and CTRs for each competitor based on their observed positions. This model continually learns and adapts to your market, and linking your Google Ads data accelerates this process, improving the accuracy of estimates more quickly. This is especially beneficial for brand-specific terms, which can be harder to estimate due to their unique nature.

Measure Outcomes and Optimize Insights

To ensure Adthena delivers value, we ask clients to label any changes in Google Ads, such as adding terms suggested by Adthena. With access, we can track the performance of these labeled changes and proactively offer improved recommendations if they’re not achieving the expected results

What else you unlock by linking

Brand Activator

To calculate in-app savings and report on ad clicks, Brand Activator requires your Google Ads account to be linked to Adthena.

Decision Intelligence

Decision Intelligence joins your own Google Ads performance data with Adthena's whole-market data to identify a specific, confirmed issue in your account, such as rising CPCs, declining CTR despite stable ad position, or competitor brand bidding affecting your conversion rate, and deliver a specific recommended action in response, not a dashboard or a chart, but a specific action. Because the problem is detected in your own account data first, you know it's a real issue, and Adthena's market data then explains why it's happening and what to do about it.

Decision Intelligence needs your Google Ads account data to detect a problem against, without it, there's no account-level data to check for issues in the first place. Rather than using the synced data a Manager Account (MCC) link provides, it pulls your data live from Google Ads each time a report is requested, which means it doesn't need the full connection to work.

Linking happens in two parts: first, signing in and selecting your accounts, then a separate step where your admin approves the manager account link. Decision Intelligence only needs the first part. See Connect or Migrate your Google Ads Account for the full linking process.