Understanding Adthena’s Geographic Indexing Approach

Adthena’s indexing approach is designed to provide accurate, scalable insights for both national and locally targeted accounts, balancing geographic coverage, data consistency, and cost-efficiency.

For nationally targeted accounts (e.g., U.S.), Adthena simulates searches from selected cities across all states. These cities are weighted by Google Ad Reach to ensure the indexed data reflects true national ad exposure. The results are aggregated to create a reliable Whole Market View that captures national trends.

For locally targeted accounts such as DMAs or Custom Regions, the same methodology is used. Cities within the defined region are selected and indexed based on Google Ad Reach, ensuring the data mirrors actual search behavior within that specific area.

Brand Activator aligns directly with the account’s targeting model, so whether you’re working at a national or local level, actions are based on the same geographically relevant data that powers your reporting.