AI Overview Explained

• AI Overview Premium
• Filtering
• Summary
• Impact
• Content
• Signals
• Managing AI Overview Content Search Terms

AI Overview Premium

Some individual charts (labeled as Premium only), and all Impact, Content and Signals data, are available to AI Overview Premium customers only. To access these features, request an upgrade by contacting your Account Manager.

AI Search Standalone customers can access the Summary, Content and Signals tabs. Impact tab and charts are available by upgrading to the Whole Market View package.

Filtering

Filtering controls allow the data to be viewed across different dimensions, including device type, search term groups, and individual search terms. Saved filters can be applied to quickly return to commonly used views. These filters apply consistently across the charts and tables shown within each tab.

Summary

Only relevant search terms that are actively indexed for your account are included in this view. If you add new search terms or Search Term Groups to your account, they will be picked up in future indexing cycles and will begin appearing in the table once data is available.

Date Picker

The date picker allows you to adjust the time period shown in the Summary report, in line with date filtering elsewhere in the platform. 

Note: Unless otherwise specified, AI Overview data is available from July 31, 2025 onwards.

The date picker, found in the top-right corner of most sections in the app, lets you adjust the time range for the chart or table data within the feature.

Date Selection Options

• Days: View daily data from the last 30 days. You can select specific days or a range of days.
• Weeks: Selecting a date older than 30 days will show weekly data, aggregated from Sunday to Saturday. You’ll always see data up to the most recent completed Saturday, regardless of your chosen end date. You can select individual weeks or multiple weeks from the past 13 months.
• Months: Selecting a date older than 13 months displays monthly data. Choose specific months, or group them into quarters or full years.
• Last 12 Months: Shows data from the past 52 weeks, giving you a rolling year view.

AI Overview Frequency

This chart shows how often AI Overviews appear in search results, measured as the percentage of SERP scrapes where an AI Overview was present for the selected search terms and time period.

The circular summary provides a high-level snapshot of overall AI Overview presence, making it easy to see whether AI Overviews are generally rare, moderate, or common across the selected scope. The trend chart shows how this frequency changes over time, with time shown on the horizontal axis and AI Overview frequency on the vertical axis.

Frequency is calculated using the share of SERP indexes where an AI Overview appeared, based on the search terms indexed for the account.

The chart is intended to be interpreted directionally rather than precisely. Sustained increases or decreases suggest broader changes in AI Overview visibility, while short-term variation may reflect temporary shifts in SERP composition or query mix.

The chart can be downloaded for offline use or sharing. Image exports are available in PNG, JPG, and SVG formats, and underlying data can be downloaded as a CSV file.

Search Intent Distribution

This chart shows how search queries are distributed by their underlying intent, based on automated intent classification. It provides context on the primary goals behind the searches that trigger AI Overviews.

Each bar represents an intent category. Bar length indicates the share of queries associated with that intent within the selected terms and period. Intents are assigned automatically using classification logic. Some queries may remain unclassified if intent cannot be determined confidently.

A single query can be associated with more than one intent. As a result, the percentages shown are independent and do not sum to 100%. An intent may display as zero when no queries in the selected dataset were classified under that category.

Intent definitions

• Transactional: Queries where the user shows strong intent to purchase, subscribe, or convert.
• Investigational: Queries where the user is researching, comparing options, or evaluating alternatives but is not yet ready to act.
• Problem-solving: Queries where the user is seeking advice, explanations, fixes, or guidance.
• Navigational: Queries where the user is trying to reach a specific brand, website, or product page.
• Local: Queries where the user is looking for nearby services, businesses, or locations.

Seasonal / Trend: Queries tied to time-sensitive events, trends, or cultural moments.

This chart is intended to support understanding of the types of user goals most commonly associated with the queries being analyzed, rather than to measure performance or conversion outcomes.

The chart can be downloaded for offline use or sharing. Image exports are available in PNG, JPG, and SVG formats.

Complex Query Breakdown

This chart shows the average frequency of complex queries over the selected period. A complex query is defined as a search term containing four or more words.

The circular indicator shows how often AI Overviews appear for queries within a specific word-count bucket (e.g., 3–4 words) across the selected date range. Each bucket includes all queries in your Whole Market View with that word count, and the percentage represents the share of those queries that triggered an AI Overview. Buckets are calculated independently from one another and are not based on search volume.

Arrow controls allow users to switch between related query complexity views, providing different perspectives on the same underlying data without changing filters.

Where your ads appear relative to AI Overview

Available to AI Overview Premium customers only. This chart shows how your paid ad impressions are distributed across positions relative to the AI Overview box — above it, below it, or inside it — and how that distribution changes over time.

The summary view on the left provides a snapshot of your current position split across the three placement categories, along with an indicator showing how often no AI Overview was present on the page. The trend chart on the right shows how each position share shifts over the selected period, with time on the horizontal axis and position share on the vertical axis.

Each placement category is colour-coded and stacked to show the full distribution at any point in the date range. This makes it straightforward to see whether your share of impressions above the AI Overview box is growing or shrinking, and whether your below-AIO exposure is rising as a result.

The chart can be toggled between Whole Market View and Content Terms. The Content Terms view adds the inside-AIO position, which shows whether your ads are appearing within the AI Overview response itself.

Note: Above and below AIO data is available from 13 October 2025. Inside AIO data is available from February 2026. Recently tracked terms may show a shorter trend window.

How you compare to competitors on AI Overview ad Impressions

Available to AI Overview Premium customers only. This chart shows your share of ad impressions on AI Overview searches relative to the top advertisers on the same terms, broken down by position — above, inside, or below the AI Overview box.

Each competitor is represented by a separate line or area in the chart, allowing you to compare how impression share is distributed across advertisers over the selected period. Time is shown on the horizontal axis; share of voice on the vertical axis.

You can switch between position views — above, inside, and below — using the toggle controls at the top of the chart, to focus on the placement category most relevant to your analysis. A chart mode toggle lets you switch between a line view and a stacked area view depending on how you prefer to read the data.

Note: The inside-AIO position is available on the Content Terms view only. Switch to Content Terms using the toggle in the chart header to access this view.

Use this chart to understand whether your share of above-AIO impressions is growing or declining relative to the market, and to identify which competitors are increasing their presence on the terms you track. A competitor gaining share on a position category over time is a useful signal when reviewing bidding strategy or campaign type decisions.

The chart can be downloaded for offline use or sharing. Image exports are available in PNG, JPG, and SVG formats.

Which competitors appear most on AI Overview terms

Available to AI Overview Premium customers only. This table ranks the top advertisers on your tracked terms by estimated ad impressions on AI Overview searches, alongside a breakdown of their position mix and period-over-period changes.

Each row represents an advertiser. The columns show:

• Position mix — a visual representation of how each advertiser's impressions are split between above and below the AI Overview box (and inside, on Content Terms)
• Above AI Overview — the share of impressions where that advertiser's ads appeared above the AI Overview box, with the change versus the prior period
• Below AI Overview — the share of impressions where that advertiser's ads appeared below the AI Overview box, with the change versus the prior period
• Est. AIO ad impressions — the estimated total ad impressions for that advertiser on AI Overview searches, with the change versus the prior period

Your own domain appears at the bottom of the table with its rank, so you can directly compare your position mix and estimated impression volume against the top advertisers on your terms.

Period-over-period changes are shown alongside each figure, making it straightforward to identify which competitors are growing or shrinking in a given position category.

This view helps you identify which competitors hold the strongest presence on your tracked terms, and to support decisions about where to focus competitive attention.

The table can be downloaded for offline use or sharing.

Individual Search Terms Landscape

This table provides a term-level view of how AI-generated search content appears across your indexed keyword set, alongside indicators showing how ads are positioned relative to it.

Each row represents a single indexed search term. For every term, the table shows how often AI-generated content appears in search results, along with an estimate of how frequently users may encounter it. This helps you understand where AI-generated results are most prevalent within your search landscape.

Column overview

• Search Term: The individual query being tracked. Each row corresponds to one term.
• Impact: A prioritization indicator showing how significant AI-generated content is for that term. Use this to identify terms that may warrant closer monitoring.
• Frequency: How often AI-generated content appeared in search results for that term during the selected period. This reflects presence, not performance.
• Estimated Impressions: An estimate of how frequently users may have encountered AI-generated content for the term, based on the term’s search activity and how often AI-generated content appeared. This estimate relates to AI-generated content presence only and does not represent total search impressions.
• Intent: A classification of the likely search intent where available. Some terms may show no intent label if intent cannot be determined confidently.
• Ads Positions: An expandable section that provides more detail on ad visibility relative to AI-generated content for that term. It includes separate indicators for your text ads and, for retail customers, Shopping Ads, as well as competitor ads, making it easier to compare presence and positioning at a glance. Visual icons indicate whether ads appear above, within, below, or are not present alongside AI-generated results.

Overall, this view is intended for query-level exploration, helping you pinpoint where AI-generated content is most concentrated and understand how ad presence and placement may vary across terms.

The chart can be downloaded for offline use or sharing. Image exports are available in PNG, JPG, and SVG formats.

Impact

The AI Overview Impact tab is available to AI Overview Premium customers only.

It shows how the presence of AI Overviews may relate to paid search behavior at a Search Term Group (STG) level and cannot be filtered to individual search terms. 

This view displays a rolling 30-day window that refreshes daily. Custom date range selection is not currently supported but will be introduced in a future iteration once broader historical rollups are available.

Impact data surfaces insights for both relevant search terms and AIO Content search terms. There is no minimum monthly search volume required for a AIO Content term to be tracked. 

Choosing the right AI Overview Content search terms is essential for generating meaningful insights into AI Overviews (AIOs). We know it can be challenging to determine which terms to track, so here’s a simple guide to help you get the most value from your data.

Search Term Group(s) Performance

This chart compares estimated paid performance for selected Search Term Groups when an AI Overview is present versus when it is not. It shows modeled estimates for CTR and CPC, allowing you to understand how AI Overview presence may be associated with changes in paid performance at a grouped level.

The values shown are based on modeled scenarios built from patterns observed over the last eight weeks. The without AI Overview view represents a baseline estimate of CTR and CPC in a counterfactual scenario where no AI Overview appears. The with AI Overview view reflects that same baseline adjusted by the modeled incremental effect associated with AI Overview presence. The difference between the two views represents an estimated impact based on modeling, rather than directly observed auction results.

This chart can be used to:

• Compare estimated CTR and CPC within each Search Term Group when AI Overviews are present versus absent
• Identify Search Term Groups where AI Overview presence is associated with larger relative differences, helping prioritize areas for further investigation

The chart can be downloaded for offline use or sharing. Image exports are available in PNG, JPG, and SVG formats.

Estimated CTR and CPC - All Devices

These charts show how estimated CTR and CPC change over time when an AI Overview is present compared with when it is not.

Both charts use the same modeled methodology as the Search Term Group performance chart. They estimate CTR and CPC under two scenarios — with and without AI Overview presence — and display how the relationship between those estimates evolves over the selected time period, rather than showing observed performance from individual auctions.

By default, the charts are shown for All devices, but the view can be switched to Desktop or Mobile. This allows you to understand whether the relationship between AI Overview presence and estimated performance differs by device type, which is particularly relevant given differences in SERP layout and available ad inventory across devices.

These charts can be used to:

• Compare estimated CTR and CPC on days when AI Overviews are present versus absent
• Observe whether the gap between the two estimates remains stable or changes over time
• Identify periods where AI Overview presence appears to coincide with a noticeable shift in estimated CTR or CPC, prompting further investigation into potential changes in market conditions, auction dynamics, or SERP layout

Together, the CTR and CPC trend charts are designed to help answer whether paid performance trends differ when AI Overviews appear, and whether those patterns vary between desktop and mobile.

The chart can be downloaded for offline use or sharing. Image exports are available in PNG, JPG, and SVG formats, and underlying data can be downloaded as a CSV file.

CTR and CPC by AI Overview Frequency

These charts show how your observed paid performance varies as AI Overviews appear more or less frequently.

Unlike the estimated “with vs without AI Overview” charts, these charts do not use Adthena’s modeled CTR or CPC. Instead, they use actual CTR and CPC from your Google Ads account, grouped by how often an AI Overview appeared for the underlying searches during the selected time period. The values shown reflect observed performance, not counterfactual or simulated scenarios.

Searches are grouped into AI Overview frequency tiers along the x-axis (for example: 0%, 0–25%, 25–50%, 50–75%, 75–99%, and 100%), based on how frequently an AI Overview was present:

• 0% indicates AI Overviews did not appear
• 100% indicates AI Overviews appeared every time
• Intermediate tiers represent partial AI Overview presence

For each frequency tier, the charts display the average CTR or CPC, segmented by device: All devices, Desktop or Mobile.

This allows you to assess whether the relationship between AI Overview frequency and paid performance differs by device, which is particularly important given differences in SERP layout and available ad inventory on desktop versus mobile.

These charts are particularly useful for identifying patterns such as:

• How CTR and CPC change as AI Overviews appear more or less frequently across frequency tiers
• Whether those changes are more pronounced at higher AI Overview frequencies
• Differences in how these patterns appear on desktop compared with mobile

The chart can be downloaded for offline use or sharing. Image exports are available in PNG, JPG, and SVG formats, and underlying data can be downloaded as a CSV file.

Frequency Distribution

The Frequency Distribution table summarizes how AI Overviews appear across your relevant search terms.

Each row represents an AI Overview frequency tier, based on how often an AI Overview was present for a set of terms during the selected period (for example: 0%, 0–25%, 25–50%, 50–75%, 75–99%, 100%).

For each frequency tier, the table shows:

• The percentage of terms in the tier
• The total number of terms in the tier
• The number of terms with 1k+ searches per month
• The percentage of terms with 1k+ searches per month

This provides a high-level view of where AI Overviews appear most and least frequently, and how search demand is distributed across those tiers.

Each frequency tier includes a CSV download, allowing the individual terms in that tier to be exported for further review. This is commonly used when selecting AIO Content terms, which power the Content tab.

Content

The AI Overview Content tab is available to AI Overview Premium customers only.

This view displays a rolling 30-day window that refreshes daily. Custom date range selection is not currently supported but will be introduced in a future iteration once broader historical rollups are available.

How often your brand is cited, mentioned, or linked in AI Overviews

This chart shows the weekly trend of how often your brand shows up in AI Overview responses, broken down into three measures: how often it’s referenced, how often it’s cited as a source, and how often it’s linked to directly. Each measure is shown alongside its change versus the previous period, so you can see at a glance whether your presence is moving in the right direction.

• Mentions reflect how often your brand is referenced in an AI Overview response.
• Citations reflect how often your brand is used as a source.
• Links reflect how often your brand is linked to directly.

A single AI Overview response can contribute to more than one of these measures at once — for example, a response that names your brand, cites your domain as a source, and links to it would count toward all three.

How to interpret it

• Viewing these three measures together over time makes it easier to see whether your overall presence in AI Overviews is growing, shrinking, or holding steady.
• Comparing the trend across measures shows whether that presence is translating into your brand being cited or linked to, rather than just mentioned in passing.
• A declining trend in any measure is worth investigating further — for example, by reviewing the sentence-level detail in What AI Overviews said about your brand last week to see which terms are losing ground.

The chart can be downloaded for offline use or sharing. Image exports are available in PNG, JPG, and SVG formats, and underlying data can be downloaded as a CSV file.

How early your domain appears in AI Overview citations

This chart shows how prominently your domain tends to appear when it is cited within AI Overview responses, alongside the same measure for a set of comparison domains.

This chart shows how prominently your domain tends to appear when it is cited within AI Overview responses, alongside the same measure for a set of comparison domains.

[Screenshot placeholder – domain citation position leaderboard]

Citations within each AI Overview are read in the order they’re displayed and given a position, with position one meaning a domain was cited first. Each domain’s positions are averaged across the selected period to produce its typical citation position, and domains are ranked so that those appearing earlier, on average, rank higher.

How to interpret it

• A domain positioned higher in this view is typically being cited earlier, and more prominently, within AI Overview responses.
• A domain positioned lower tends to appear later in the citation order.
• Your own domain is highlighted so you can quickly compare your typical position against others appearing for the same terms.

This chart supports analysis of relative citation prominence, rather than how often a domain is cited overall.

The chart can be downloaded for offline use or sharing, with the underlying data available as a CSV file.

How AI Overviews present your brand when you are mentioned

This view shows how AI Overviews characterise your brand whenever it’s mentioned, combining a sentiment read with a breakdown of framing, and comparing your framing against the average across your competitors.

Sentiment reflects whether an AI Overview mention of your brand reads as favourable, neutral, or unfavourable.

Framing reflects the intent behind how your brand is presented — for example, whether you’re being recommended, compared against alternatives, presented with a note of caution, discussed in a commercial context, used to validate a claim, or referenced purely informatively. A single mention can carry more than one type of framing, so framing shares are not designed to add up to 100%.

Appearing in an AI Overview isn’t the same as appearing favourably — this view is designed to show the difference. A brand can be present often while still being framed cautiously, or less often but framed more positively, and the two charts together make that distinction visible.

How to interpret it

• A higher share of favourable sentiment suggests AI Overviews are generally characterising your brand in a positive light when you’re mentioned.
• Comparing your framing distribution against the competitor average helps you see whether you’re being positioned differently — for example, if your brand carries a noticeably higher cautionary share than competitors typically do, that can indicate you’re being flagged as a risk in places where competitors are being recommended instead.
• Shifts in either view over time can indicate that the way AI Overviews talk about your brand is changing, even if how often you’re mentioned stays the same.
• If one framing type stands out against the competitor average, filtering What AI Overviews said about your brand last week by that framing type will show the underlying sentences driving it.

Note: This sentiment view is based on individual brand mentions rather than an overall summary-level read, and replaces the previous sentiment metric. As a result, values here may differ from historical sentiment data you’ve seen previously — this reflects a more precise way of measuring sentiment, not a change in the underlying AI Overview content.

The chart can be downloaded for offline use or sharing. Image exports are available in PNG, JPG, and SVG formats.

What AI Overviews said about your brand last week

This table shows the individual sentences from AI Overview responses that name your brand or a competitor, giving you the underlying detail behind the sentiment and framing views above. Aggregate charts can show that a framing or sentiment type is unusually high, but not what Google’s AI is actually saying — this table is where you see the exact language behind those numbers.

Each row shows the sentence itself, the search term that surfaced it, and how that mention was classified for framing and sentiment. Results cover the last 7 days and can be filtered by framing, sentiment, and search term, searched directly, and exported for further review. You can also toggle between viewing mentions of your brand only, competitor mentions, or all mentions together.

How to use this insight

Use the framing and sentiment columns to see, in the AI’s own words, how your brand is being characterised against competitors. Reviewing mentions with unfavourable sentiment or cautionary framing can help you spot content gaps, and prioritise publishing authoritative content — or exporting specific claims for your content team to review and address — so AI Overviews are more likely to draw on your brand favourably going forward.

What types of answers appear in AI Overviews for your terms

This chart shows how AI Overview responses are categorised by content style, based on analysis of the full response text, and indicates how frequently each type of answer appears across your tracked terms.

Answer themes include:

• How to: Step-by-step guidance or instructional content
• Comparison: Content that compares brands, products, options, or approaches
• Problem Solve: Responses focused on diagnosing issues and recommending solutions or troubleshooting steps
• Review: Evaluative or opinion-based summaries, including “best of” or recommendation-style content
• FAQ: Short, structured answers to common questions
• News: Summaries of recent developments, announcements, or time-sensitive updates

A single AI Overview response can carry more than one theme, so the shares shown are not designed to add up to 100%.

How to use this insight

Answer themes help you understand what types of content are most commonly surfaced in AI Overviews for your category — for example, whether responses tend to be comparison-led or FAQ-style — supporting more informed content strategy and optimisation decisions.

The chart can be downloaded for offline use or sharing. Image exports are available in PNG, JPG, and SVG formats.

Which domains appear most in AI Overviews for your terms

This chart shows which domains are cited most frequently across AI Overview responses for your tracked terms, alongside a trend view showing how each domain’s share of citations changes over time.

Each domain is counted once per AI Overview response, even if it appears more than once within that response. The summary view highlights the leading domains by overall share of citations, while the trend view shows how that share moves week to week.

How to use this insight

Use this view to identify which publishers, aggregators, review sites, or competitor domains most consistently capture citation share in AI Overviews for your terms, and to consider what may be driving their presence — such as content format, authority, or topical depth. This can help prioritise competitive analysis and guide decisions around strengthening your own content or pursuing partnerships to improve visibility.

The chart can be downloaded for offline use or sharing. Image exports are available in PNG, JPG, and SVG formats, and underlying data can be downloaded as a CSV file.

Signals

The AI Overview Signals tab is available to AI Overview Premium customers only.

AI Overview Signals turns AIO data into a prioritised list of actions across four categories. While the rest of the AI Overview page shows you what is happening across your search landscape, Signals is designed to help you decide what to do about it — surfacing the specific terms that need attention so you have a clear starting point for every review.

This view displays a rolling 30-day window that refreshes daily. Custom date range selection is not currently supported but will be introduced in a future iteration once broader historical rollups are available.

Each question in the tab maps to a distinct paid search decision. Terms are pre-ranked as High or Medium priority based on the size of the competitive gap identified, so the most significant opportunities surface first. For each section, an Insights panel summarises the pattern observed across qualifying terms, an Actions panel suggests concrete next steps, and a term-level table shows the individual queries that qualify. All sections can be exported as a CSV for offline use or sharing.

Where is AIO likely impacting your paid search performance?

This section identifies terms where AI Overviews appear frequently and where your paid click-through rate is running below average. Together, these two signals suggest that AI Overview presence on those terms may be pushing paid results further down the page, reducing engagement with your ads.

Use this section to identify terms where AI Overviews may be suppressing paid performance, and to consider whether bid strategy or budget allocation on those terms needs to be revisited.

Table columns

The table shows each qualifying search term alongside contextual data to help you assess the extent of AIO interference and the commercial significance of each term. Columns include:

• Search Term — The individual query being tracked
• AIO Freq. — How often this term triggers an AI Overview
• Below AIO Rate — Rate of your impressions where your ad appeared below the AI Overview
• Intent — Inferred intent category for this search term
• Est. CTR — Estimated click-through rate for this term
• Est. Impr. — Estimated impressions over the last 30 days
• Priority — Recommended action priority

Where should you consider moving spend?

This section surfaces terms where AI Overviews appear rarely and where your paid performance is already strong. On these terms, the search results page is comparatively unaffected by AI-generated content, and your ads are receiving above-average engagement. These are terms where increasing investment is more likely to produce returns.

Use this section to identify where there may be headroom to capture more volume, particularly if you are looking to reallocate budget away from terms where AI Overviews are having a greater impact.

Table columns

The table shows each qualifying search term alongside signals that support a spend-shifting decision. Columns include:

• Search Term — The individual query being tracked
• Groups — The Search Term Group(s) the term belongs to, where applicable
• AIO Freq. — How often this term triggers an AI Overview
• Above or Inside AIO Rate — Rate of impressions where your ad appeared above or inside the AI Overview
• Intent — Inferred intent category for this search term
• Est. CTR — Estimated click-through rate for this term
• Est. Impr. — Estimated impressions over the last 30 days
• Priority — Recommended action priority

Where are competitors gaining an edge through both AIO and ad position?

This section identifies terms where a named competitor holds a stronger position than you across two dimensions simultaneously: they appear more frequently in AI Overview citations, and their paid ads rank higher on the page. Terms that appear here represent the clearest cases of combined competitive pressure — where a competitor is outperforming you in both organic AI visibility and paid positioning on the same queries.

Use this section to identify where competitors are gaining a compounding advantage, and to decide whether to respond through bid adjustments, content improvements, or budget reallocation.

Table columns

The table surfaces the top competitor on each term — the domain with the greatest combined advantage — alongside the data that explains the gap. Columns include:

• Search Term — The individual query being tracked
• Your Above AIO Rate — Rate of impressions where your ad appeared above the AI Overview
• Comp. Above AIO Rate — Average rate across competitors beating you
• Comp. Above AIO — Number of competitors outperforming you on this term
• Est. Impr. — Estimated impressions over the last 30 days
• Priority — Recommended action priority

Where are competitors being cited in AI Overviews but you’re not?

This section highlights terms where competitor content is being cited inside AI Overview responses and your content is not — or where your citation rate is significantly lower than theirs. Unlike the other signal sections, this is primarily a content and SEO signal rather than a direct paid search signal. It points to gaps in how Google’s AI-generated answers are drawing on your domain versus a competitor’s.

Use this section to identify terms where a content or authority gap may be reducing your visibility within AI Overviews. These insights are best shared with SEO or content colleagues alongside any paid search considerations for the same terms.

Table columns

The table shows each qualifying search term alongside citation data that reveals the gap between your domain and the leading competitor. Columns include:

• Search Term — The individual query being tracked
• AIO Freq. — How often this term triggers an AI Overview
• Your Citations Rate — How often you appear in AIO citations on this term
• Avg. Comp. Citations Rate — Average citations rate across top competitors
• Comp. — Number of competitors citing this term
• Est. Impr. — Estimated impressions over the last 30 days
• Priority — Recommended action priority

Managing AI Overview Content Search Terms

To access Google AI Overview Content settings, click the database icon in the top navigation bar. The dropdown is divided into two sections. Under Google AI Overview Content, you can access Content Groups and Content Search Terms — for full details, see AI Overview Content Search Term Management.