Search Term Scope: My Terms and Whole Market

Relevant search terms define the scope of analysis within the platform. They are made up of two groups: My Terms and Whole Market.

My Terms include all search terms where your brand has appeared in paid or organic results within the last six months.

Whole Market includes all of your My Terms, plus closely related search terms where competitors have appeared in paid or organic results within the last six months.

Together, these sets form the complete group of relevant search terms used across reports and analysis.