AI Overview Content Search Terms & Groups Management

  • Updated

Some individual charts (labeled as Premium only), and all Impact, Content and Signals data, are available to AI Overview Premium customers only. To access these features, request an upgrade by contacting your Account Manager.

Google AI Overview Content allows users with AI Overview Premium enabled to add, remove, and organize AI Overview Content search terms and groups directly in the app. These terms and groups power the AI Overview Premium page, where Adthena users can access detailed analysis of Google AI Overviews. By organizing terms into groups and tracking your term capacity in real time, you can structure monitoring around your business priorities while maintaining clear visibility into term usage. 

Access it from the top right corner of the app.

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Accessing Google AI Overview Content

  1. Click the Google AI Overview Content menu icon in the top right.
  2. Select either:
    • Content Groups
    • Content Search Terms

You will need to upload search terms before creating groups.

Managing Your AIO Content Search Terms

The top section gives you an overview and key controls for managing content search terms within your selected domain and location.

Use the domain and location selector to switch between different markets or sites. The search term usage bar shows how much of your allocated capacity is currently in use, helping you quickly see how much space remains. You can also request additional capacity if needed, or add new search terms for tracking and analysis.

This table provides an overview of your tracked search terms, along with key metadata to help you manage, filter, and analyze them effectively. Each row represents a single search term, and the columns provide additional context about how that term is being used.

The table shows:

  • Search Term - Displays the search term being tracked. 
  • Group(s) - Indicates how many groups the search term has been assigned to. 
  • Location(s) - Shows the number of locations where the search term is active or being monitored. Selecting the eyeball shows you which locations the search term is associated with.
  • Last Updated - Displays the most recent date when the search term or its settings were modified. 
  • Last Updated by - Identifies the user who last made changes to the search term. 

Key Considerations When Uploading AI Overview Content Search Terms

When adding AI Overview Content Search Terms - whether manually or via CSV upload - there are a few key things to keep in mind to ensure your terms are accepted and processed correctly:

✅ Allowed

The following rules describe what is permitted when creating a term: 

  • Word Limit: Terms must contain 10 words or fewer.
  • Valid Starting Characters: Terms must begin with a letter, digit, currency symbol, or +.
  • Permitted Symbols: The following characters are allowed within a term:
    • Hyphens (-)
    • Apostrophes (within a term)
    • Ampersands (&)
    • Periods (within the text, but not at the end)
    • Plus signs (+)
    • Accented characters
  • Plus at End: Terms may end with a plus sign (+). Example: "Disney+" → Accepted

  • Periods within Text: Periods are allowed within a term, as long as they are not the final character. Example: “8 ft. ladder” → Accepted

❌ Not Allowed

The following formats or characters will cause a term to be rejected:

  • Word Limit: Terms containing more than 10 words are not allowed. 
  • Invalid Starting Characters: Terms beginning with -, /, _, or ' will be rejected.
  • Blocked Symbols: Colons (:), parentheses (), commas (,), question marks (?), pipes (|), at signs (@), percent signs (%), and emojis will cause rejection.

  • Period at End: A term cannot end with a period. Example: “8 ft.” → Rejected

For CSV uploads specifically:

  • Only a single-column CSV file is supported, with one term per row
  • Files containing commas (i.e. multiple columns), empty files, or unreadable files will be rejected

Following these guidelines will help ensure your terms are added successfully with minimal errors.

Adding AI Overview Content Search Terms

You can add AIO Content Search Terms manually or via CSV upload.

Option 1: Add Terms Manually

  1. Click Add Terms.
  2. Select the location(s) where the terms will be tracked.
  3. Click Input Terms.
  4. Enter one search term per line.
  5. Click Process Terms.
  6. Review the validated terms.
  7. Click Add Terms to confirm.

Select the location(s) you would like the terms to be associated to.

Enter the search terms you want to track.

Add Content Search Terms.

AI Overview Content Search Terms successfully added.

Option 2: Upload Terms via CSV

  1. Click Upload CSV.
  2. Drag and drop your CSV file or click Upload File.
  3. Ensure your CSV contains one search term per line.
  4. Process and Review Terms.
  5. Confirm by clicking Add Terms.

Upload CSV file

Enter the search terms you want to track.

Content Search Terms successfully added.

AI Overview Content Search Term Capacity

Each account has a maximum number of Content terms based on your subscription. The system tracks this automatically.

Key behavior:

  • Capacity updates in real time as you add terms.
  • If multiple locations are selected, the capacity limit is based on the location with the lowest remaining capacity.
  • You cannot exceed your purchased limit.

If you reach your limit, you can request an upgrade. You can click on Request More Terms, reach out to your account manager or switch out terms that are no longer required.

Deleting AI Overview Content Search Terms

To remove a term:

  1. Locate the term in the Content Search Terms table.
  2. Click the delete icon beside the term. You can do this for multiple terms by selecting each term and clicking Batch Actions.
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Important behaviour:

  • If you have a term that is present across multiple locations within a domain, you can choose the specific location to remove the term from, as well as remove it from all locations.
  • The term will also be removed from any Content Groups it belongs to.
  • Deleted terms will no longer appear in AI Overview Content reports, but may still appear in broader Whole Market View insights.

Managing Your Content Groups

Content Groups allow you to organize related terms together for easier filtering in reports.

Groups are especially useful for organizing terms by:

  • Campaign
  • Product category
  • Brand vs competitor terms
  • Strategy themes

Content groups are identified in filters with a diamond icon.

From the Content Groups page, you can manage your groups in several ways:

  • View groups to see their details and included terms
  • Rename groups to keep naming consistent and meaningful
  • Add new terms to expand or refine a group
  • Remove terms that are no longer relevant
  • Delete groups that are no longer needed

These actions help ensure your groups stay accurate, organised, and aligned with your analysis needs.

This page displays a list of existing AI Overview Content Search Term Groups within the platform. Each row represents a single group and provides key details, including where it is applied, how many terms it contains, and when it was created or last updated.

You can scan this table to quickly understand how your groups are structured and maintained. The interface also includes options to search, filter, and take actions on one or multiple groups, making it easy to organise and manage data segmentation across the application.

Creating an AI Overview Content Group

  1. Navigate to Content Groups.
  2. Click Create Group.
  3. Enter a Group Name.
  4. Select the location(s) for the group.
  5. Select the Premium terms to include.
  6. Review and click Create Group.

Create a name for your group

Select location(s) that will be associated to this group when created.

Select existing terms to include in this group when created.

Confirm the terms for this group. You can go back to the previous step to make changes.

Multi-Location Group Rules

When creating a group with multiple locations:

  • Terms must exist in all selected locations to be added.
  • Only compatible Premium terms will appear in the selection list.

This ensures reporting remains consistent across locations.

Deleting an AI Overview Content Search Term Group

  1. Navigate to AI Overview Content Groups.
  2. Locate the group you want to remove.
  3. Click the three-dot menu (⋯) on the right side of the group row.
  4. Select Delete.
  5. Confirm by clicking Delete Group(s) in the confirmation window.

What happens when a group is deleted

  • The group is permanently removed.
  • The Premium search terms remain in your account.
  • Terms will remain in any other groups they are assigned to.
  • The group will no longer appear in AI Overview filters.

Automatic group deletion

If all search terms are removed from a group, the system will automatically delete the group since it no longer contains any terms.

Switching Between Locations

You can toggle between locations to view and manage Content Search Terms for different markets.

  1. Navigate to Content Search Terms or Content Groups.
  2. Click the location selector in the top-right of the page.
  3. In the Domain panel, select the domain/location you want to view (for example US, UK, CA, or AU).
  4. In the Locations panel, choose the specific location(s) you want to apply.
  5. Click Apply.

The page will update to show Content terms, groups, and capacity usage for the selected location(s).

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